Email Communication

Email marketing has become noise. And nowhere is that more obvious than in #communitybanks and #creditunions. An email should be sacred. It’s an invitation into someone’s attention, not a dumping ground for rate sheets, product-of-the-month campaigns, and “we’re excited to announce” nonsense. Every unnecessary email chips away at trust. Every irrelevant message teaches the customer or member to ignore you. What makes this especially frustrating is that banks and credit unions actually have the #data to do this well. Transactional insight. Life-event signals. Behavioral patterns. Context. Yet most emails still feel like they were written for “everyone” and therefore resonate with no one. Good email isn’t about frequency. It’s about relevance. It’s about showing up with something useful, timely, and specific. I talking about something that makes the reader think, they actually get me. That’s how trust is built. That’s how attention is earned. If you can’t answer why a customer should open an email right now, you probably shouldn’t be sending it. Email isn’t free just because it’s digital. The cost is credibility. Wake up. Sacred things deserve restraint. #emailmarketing #engagementbanking #AI #segmentation #marketing #contentstrategy #ecommerce #CX

You’re posting on social media..but you’re not getting any inbound business from it. Then this post is for you. ↓ Every successful online builder is actively building an email list. Justin Welsh Simon Squibb Codie Sanchez Matt Gray Tim Denning Nick Huber Alex Hormozi etc, etc…. Why? NO ONE wants to be controlled by algorithms on social media = people want ownership AND Because email marketing is up to 40x more effective than social media when it comes to turning leads into customers. ✅ By owning an email list, you control how you reach your audience. ❌ Social media? Not so much. Social media algorithms are constantly changing, and you don't control those platforms. And don’t get me wrong, social media is a must to enable people to FIND you. But to convert people to clients: an email list is much more effective. With email, you’ve got a direct line to your people. You can nurture those relationships without relying on third-party platforms. No middleman, no algorithm changes. You’re talking straight with them. If you’re not building an email list, you’re missing out on one of the most effective ways to monetize your audience, and build a business. So, how do you go from having followers to building a loyal email list and turning them into paying customers? Here are a few actionable tips to get you started ↓ 1️⃣ Create Irresistible Lead Magnets Offer something of value in exchange for their email address. It can be a: - free guide - checklist - webinar - exclusive content …make sure it speaks directly to your audience’s pain points or desires. 2️⃣ Launch a newsletter on Beehiiv You can literally start one today. 3️⃣ Use Social Media to Promote Your Email List Don’t just share your lead magnet once → talk about it OFTEN. Tell your followers what they’re missing if they’re not on your list. Add some urgency or offer a bonus to get them to subscribe. Make it a part of your system. 4️⃣ Nurture with Consistent, Valuable Content Once they’re on your list, don’t just sell. Give them content they can actually use. And LEARN from. The more value you provide, the more trust you’ll build, and the more likely they are to buy from you down the line. Show people you understand them. Make yourself the go-to. Many people think they should do the opposite: Keep things behind a wall until people buy. ❌ That won’t build your business and it won’t build your email list. ✅ Share loads of value, and you will get more customers. 👉 Treat your emails list like an a$$et Treat your email list like the valuable asset it is. Ask for input. Encourage people to reach out. Make an effort to understand and respect people’s time. Don’t write super long essays (no on has time). Write newsletter editions people can skim read. Show up regularly in their inbox. Want examples how? 👉 Go here (it's free): https://lnkd.in/dUPYinYi

Don't be a d***k and send passive aggressive emails to people when they miss a call. At 4pm, my 2yr old daughter hurt herself. Mitch & I dropped everything we were doing. Grabbed her and rushed to A&E. No phone was grabbed. No shoes were put on. We just ran, as nothing else in that moment matterred. As we sat waiting to be seen I realised there was no way of contacting the people I was due to be speaking to that afternoon. My heart sank as I hate being late and messing people around but there was nothing I could do. When we got home I checked my emails. There was the usual "are you joining the call? and various other varieties of this. They had no idea what was going on in my world. To them, I was just being rude. In receiving their messages, only one thing crossed my mind ... "You don't care about me, you just want my money." How many times have you inadvertently made a prospect feel like that? Or maybe even a candidate? Next time someone misses a scheduled call, why not try something a little more compassionate ... "Hey X, we were due to chat at {insert time} but you didn't arrive. I wanted to make sure you were OK? The call doesn't matter, as we can always reschedule. I just wanted to make sure you were ok." Sure, you might still be ignored but receiving a message like the above sends a signal to the other person that the relationship is not just transactional. You are there to help them and you care. Welcome to long term relationship building. Stop rushing and start thinking about how you make people feel. If someone makes the relationship feel like it's only about them closing... are you more or less likely to buy? Think about that. Lead with compassion and the rest will come.

We don’t realise it but email is the default form of communication on the internet, and it will exist as long as the internet exists. Every few years, a new tool comes along that claims to “replace email.” We’ve had workplace chats, collaboration platforms, social DMs, and now even AI-powered communication tools. Yet somehow, through all of it, email continues to quietly hold its ground. The reason is simple. Email is the only truly universal and open form of communication on the internet. You don’t need to be on the same platform or use the same app to send an email. It connects everyone, regardless of which ecosystem they belong to. It’s the one place that doesn’t care about walled gardens or exclusive networks. It’s also timeless in how it’s built. Unlike most communication tools that exist inside closed ecosystems, email is open and interoperable. You can move between devices, change providers, or use entirely different services, and your emails will still reach anyone. It’s not tied to a single company or app. That openness is rare in today’s internet. And that’s what makes it so powerful. It’s still the one line of communication that cuts across every professional, creative, and personal domain. Even as communication becomes more fragmented, every important conversation, confirmation, or record still finds its way to an inbox. That’s why email isn’t going anywhere. It may evolve in how it looks or feels, but at its core, it will remain the foundation of how we connect online. Because while platforms come and go, the inbox persists.

Here’s a friendly reminder to audit your transactional emails. I lost a blender part while unpacking after my recent move. The fastest path to a solution? Not Google. Not customer service. Not digging through manuals to figure out which model I even own. It was the order confirmation email from 2022 — one click, and I was on the replacement parts page for the exact blender I bought. Transactional emails are more than just receipts. When they’re optimized, they remove friction and solve problems — and even drive conversions.

The difference between newsletters and email marketing and how to use it for your Web3 project👇 Email marketing is one of the highest-converting channels in any industry. Even in Web3, 54% of marketers use email as part of their strategy. But most projects do it wrong. Newsletter ≠ Email Marketing Both land in inboxes, but they serve different purposes: ✅ Email Marketing This is largely action-driven and it’s focused on conversions: onboarding users, promoting token launches, announcing partnerships. ✅ Newsletters This is community-driven and focused on building relationships through curated updates, insights, and thought leadership on a regular basis(weekly, monthly). The mistake Web3 projects make is they jump straight into newsletters without a solid email marketing foundation. So, what should you do? —> Define Your Audience👥 Who are you really trying to reach? Not just "Web3 enthusiasts," but specific segments: developers, investors, gamers, artists? According to a recent study, personalized emails can generate 6x higher transaction rates. —> Focus on Transactional Emails📧 Start with the essentials. Get your onboarding sequences right, your transaction confirmations smooth, and your support emails helpful. A new user signs up for your DeFi platform. Send a welcome email with clear instructions and resources. —> Collect Data, Not Just Subscribers 📊 Track open rates, click-throughs, and conversions. Use this data to refine your messaging and targeting. Segmented email campaigns drive a 760% increase in revenue. —> Build a Real Community 👯 Before you launch a newsletter, create a space for genuine interaction. Twitter Spaces, Discord, or Telegram, can be more effective. —> Then, Consider a Newsletter 📫 Once you understand your audience and have a strong email marketing foundation, a newsletter can add value. But make it valuable. Share exclusive insights, behind-the-scenes content, and actionable tips. Don't rush into a newsletter just because everyone else is doing it. Start with the fundamentals of email marketing, build a real community, and then, if it makes sense, create a newsletter that people actually want to read. What are your thoughts? Are you focusing on newsletters or transactional emails? Let's discuss! ==) Need a marketing strategist? Let’s chat: https://lnkd.in/dMdEjNMD

You are wasting your time with discovery calls, if you don't follow up with an email. The re-cap email is very important, especially after an executive meeting. You need to capture the conversation so both parties are on the same page and can be held accountable. Take your time with these. It’s common to spend an hour to write, edit, and proof-read the note. Status and other general business meetings can be a simple email re-capping next steps.  Important meetings, like discovery, need more effort. Why spend time on the email follow up? 1. Shows that you are listening = trust 2. Helps the seller synthesize the information  3. It will get forwarded to people on both sides 4. You can forward it as a reminder of what they agreed to Email format: - Current Situation - Desired Situation - Value Drivers - Business Areas Impacted - People that need to be involved - Next Steps YOU CAN PUT THIS ON A SEPARATE DOCUMENT THAT IS ATTACHED TO THE EMAIL ------------------------- EXAMPLE EMAIL: Mark,   It was great meeting you on Thursday. Thanks for taking the time to explain your role, responsibilities, priorities. We appreciate the work you have done to evaluate the partnership.   From our discussion, I gathered the following notes. Please let me know if I missed anything.   𝐂𝐮𝐫𝐫𝐞𝐧𝐭 𝐒𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 - [Company] has an initiative to reduce operational expenses by $2B - Pressure from Amazon continue to drive down margin - New acquisition has created integration challenges - Top initiatives: Consolidate vendors, reduce cost, re-org design - Current process for X is manual and is impacting the business by Y - Delays in delivery, rising processing costs, and unhappy customers 𝐃𝐞𝐬𝐢𝐫𝐞𝐝 𝐒𝐢𝐭𝐮𝐚𝐭𝐢𝐨𝐧 - Digital transaction that is automated using Ai - Set up a central service across the enterprise - Flexible deployment options - Integration with Oracle, Ariba, Salesforce - Conduct a value assessment to determine the cost/benefit analysis   𝐕𝐚𝐥𝐮𝐞 𝐃𝐫𝐢𝐯𝐞𝐫𝐬 - Reduce [use case] from 2 weeks to 2 days - Reduce processing costs by 80% - Improve customer experience NPS by 10pts - Improve compliance through better visibility and tracking 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐀𝐫𝐞𝐚𝐬 𝐈𝐦𝐩𝐚𝐜𝐭𝐞𝐝: - Real Estate - Sales - Marketing 𝐏𝐞𝐨𝐩𝐥𝐞 𝐭𝐡𝐚𝐭 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐢𝐧𝐯𝐨𝐥𝐯𝐞𝐝: - Chris Pine, VP Real Estate - Leo Barley, VP Sales - Jay Johnson, VP Marketing - Rob Smith, Exec Sponsor - John McConnell, VP IT Architecture 𝐍𝐞𝐱𝐭 𝐒𝐭𝐞𝐩𝐬 - Mark will be the exec sponsor for the assessment project - Meet with Mike Green, IT Operations to assign IT owner - Complete the revised assessment in the next 1-2 months - If the value is high, then Rob and Alan will mandate the solution I will work with your EA to set up a check-point meeting in 2 weeks. We look forward to partnering with you.   Best,   Mike

Sending cold outbound for a B2B company that isn’t a well-known brand? Try this. Shift your messaging goal from “book a meeting” to “build trust”. Here’s an example. Imagine you’re trying to lose 20 lbs. For the last 4 weeks, you’ve been waking up at 5 am to run. You hate running. Dread it. But, you haven’t missed a day. You step on the scale and realize you haven’t lost a single pound. You sit down at your desk and check your email. There are 3 emails from personal trainers. Email #1: I’m the #1 personal trainer in Chicago and would love to help you achieve your weight loss goal. Are you free tomorrow for a consult? Reaction: “I’m not sure I want to go into a sales cycle with this person. I’ve never heard of them. Are they even right for me? I should do some research first.” Action: No reply. Email #2: Older women like you often struggle to lose weight. We’re the leading personal trainer team in IL. Our proprietary solution will help you lose 20 lbs in 15 days. Every day you wait is another day you’re putting your health at risk. When are you free to discuss? Reaction: “Older women like me???? Get bent. 20 lbs in 15 days doesn’t sound realistic. Snake oil. And i KNOW it’s important to get healthy - that’s why i’m waking up early every day.” Action: Delete. Email #3: Saw your post on the Ivy Hill Moms group that you just clocked 30 straight days of 5 am runs - congrats! Not sure if you know Beth Prett and Sara Nathan (4th grade Ivy moms). They were waking up early for morning runs, but felt discouraged when they weren’t hitting their health goals. They made a few tweaks to fix it. Open to hearing how they did it? Either way, keep up the great work! As moms, it’s not easy to make time to take care of ourselves. Cheering you on! Reaction: “That’s exactly how I feel. I’ve seen Beth and Sara at school pickup. Couldn’t hurt to see what’s working for them.” Which one builds the most trust? No cold outbound message is perfect. Some of you will prefer email 1 or 2. But, when you’re not a mega brand, trust is the first barrier to entry. And, empathy goes a long way in making someone feel seen, heard, and understood. A good place to start? Go where your customers go to learn. The thought leaders they follow. The conferences they attend. The Slack communities where they hang out. We can gain so much understanding and empathy by simply studying what questions they’re asking, what tradeoffs they’re considering, and what external pressures are making it tough.

Your Order Confirmation Email Is a Goldmine. Stop Wasting It. Someone’s just bought from you. They’re excited. Engaged. Eyes glued to the inbox. And what do they get? 🧾 “Your order has been received. Here’s a number. Bye.” Snore. Come on now — that email’s got sky-high open rates and their full attention. ✨ Use it! ✨ Recommend something to go with their order Invite them to join your loyalty club Show them how to get the most out of what they just bought Let your brand personality shine Every transactional email is a chance to surprise, delight, and drive more value. Don’t treat it like a boring receipt. Treat it like your second first impression. Just remember to stay within the legislation regarding the allowable percentage of marketing within a transactional email. What’s your confirmation email doing right now — informing or transforming?" #emailmarketing #transpromo #transactionalemails

✉️ Emails usually make companies money. 𝗧𝗵𝗶𝘀 𝗼𝗻𝗲 𝘄𝗶𝗽𝗲𝗱 𝗼𝘂𝘁 $𝟭𝟯𝟴𝗞 𝗶𝗻 𝗔𝗥𝗥 𝗼𝘃𝗲𝗿𝗻𝗶𝗴𝗵𝘁.   This late-night text thread says it all… “𝘞𝘦’𝘳𝘦 𝘨𝘦𝘵𝘵𝘪𝘯𝘨 𝘧𝘭𝘰𝘰𝘥𝘦𝘥 𝘸𝘪𝘵𝘩 𝘤𝘢𝘯𝘤𝘦𝘭𝘭𝘢𝘵𝘪𝘰𝘯𝘴. 𝘖𝘶𝘳 𝘴𝘺𝘴𝘵𝘦𝘮 𝘴𝘦𝘯𝘵 𝘢𝘯 𝘦𝘮𝘢𝘪𝘭. 𝘐𝘵’𝘴 𝘣𝘢𝘥,” 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘳𝘦𝘱 𝘵𝘦𝘹𝘵𝘦𝘥 𝘰𝘯𝘣𝘰𝘢𝘳𝘥𝘪𝘯𝘨 𝘦𝘹𝘱𝘦𝘳𝘵 𝘓𝘪𝘯𝘤𝘰𝘭𝘯 𝘔𝘶𝘳𝘱𝘩𝘺 𝘢𝘵 11:59 𝘗𝘔 𝘪𝘯 𝘑𝘶𝘭𝘺. “𝘞𝘛𝘍? 𝘞𝘩𝘢𝘵 𝘬𝘪𝘯𝘥 𝘰𝘧 𝘦𝘮𝘢𝘪𝘭?” 𝘧𝘪𝘳𝘦𝘥 𝘣𝘢𝘤𝘬 𝘔𝘶𝘳𝘱𝘩𝘺. “𝘑𝘶𝘴𝘵 𝘢 𝘵𝘳𝘢𝘯𝘴𝘢𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘰𝘯𝘦 — ‘𝘐𝘯𝘴𝘵𝘢𝘨𝘳𝘢𝘮 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯 𝘪𝘴𝘴𝘶𝘦.’ 𝘉𝘶𝘵 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘸𝘦 𝘴𝘦𝘯𝘵 𝘪𝘵 𝘵𝘰 𝘦𝘷𝘦𝘳𝘺𝘰𝘯𝘦. 𝘌𝘷𝘦𝘯 𝘵𝘩𝘦 𝘪𝘯𝘢𝘤𝘵𝘪𝘷𝘦 𝘢𝘤𝘤𝘰𝘶𝘯𝘵𝘴 𝘸𝘩𝘰 𝘢𝘳𝘦 𝘱𝘢𝘺𝘪𝘯𝘨 𝘶𝘴. 𝘖𝘮𝘨.” *** 𝗧𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝗻𝘆’𝘀 𝗯𝗹𝘂𝗻𝗱𝗲𝗿𝘀? #1. No segmentation A system-generated transactional email went to EVERYONE, even inactive, paying customers, says Murphy. #2. Automated cancellation email Inactive users started canceling in the middle of the night because the company automated its email with the cancellation link, which cost them $𝟭𝟯𝟵𝗞. 𝗠𝘂𝗿𝗽𝗵𝘆’𝘀 𝗳𝗶𝘅: Months earlier, Murphy had instructed the company to set up a high-friction cancellation flow, but the automated cancellation email rendered it ineffective. Turning off the email reintroduced the necessary friction to slow the churnpocalypse the unsegmented transactional email triggered. *** 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀? • “Zombie customers aren’t safe revenue,” says Murphy. • Poor segmentation can cost you big time. • Cancellation friction slows churn. 𝗧𝗵𝗼𝘂𝗴𝗵𝘁𝘀? 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗼𝗼 𝗺𝘂𝗰𝗵 𝗶𝗻 𝗮 𝗰𝗮𝗻𝗰𝗲𝗹𝗹𝗮𝘁𝗶𝗼𝗻 𝗳𝗹𝗼𝘄?