Over the course of my career, I’ve learned to be okay with getting things wrong. Not because it feels good (it doesn’t), but because every mistake creates an opportunity to learn and grow. And because it means someone trusted me enough to tell me when I missed the mark. That kind of honesty feels increasingly rare—especially in a world where AI is telling people exactly what they want to hear and where people increasingly gravitate toward information that confirms their beliefs. That’s why I think one of the most valuable skills you can cultivate is this: Find people who will give you tough feedback. Across my time at Microsoft, the Gates Foundation, and Pivotal, the moments that shaped me the most weren’t the wins. They were the times when someone I trusted pulled me aside and gave me feedback I needed to hear. These conversations helped me see what I’d missed and rethink how I was showing up, which made me a better leader. But they only happened because the people around me knew they could be honest, and in fact, I expected them to be. You can’t grow—or help your teams grow—if you act like you’re the only one with all the answers. I’ve seen this in every place I’ve worked. The leaders who made the biggest impact weren’t the ones who got it right all the time. They were the ones who created the conditions for honesty. Their teams felt free to surface new ideas, ask tough questions, and admit their mistakes. And those leaders were humble enough to hear feedback about themselves—and then take the steps to do things differently. My advice on how to build this skill? Seek out colleagues and mentors you can trust to give you honest feedback. Ask for it often. Be vulnerable—not defensive—and take the opportunity to understand what you didn’t see before. It will transform the way you learn, lead, and build teams that thrive. #SkillsontheRise
Organizational Culture
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I learned this the hard way in my 2nd year as CEO. I had someone on my team who always agreed with me. Made me feel smart. Made decisions easy. Then I had someone who constantly pushed back. Made me uncomfortable. Made meetings tense. Guess which one saved me from my worst decision? The one who challenged me. That's when I realized: Surrounding yourself with "yes people" doesn't make you a strong leader. It makes you a fragile one. Because real strength isn't protecting your ego. It's protecting your company from your own blind spots. 7 signs you're a leader who embraces challenge: 1. You ask "What am I missing?" not just "Do you agree?" → The question reveals your intent. 2. You publicly thank the person who disagrees → Not privately. Publicly. So others see it's safe. 3. You hire people smarter than you → Then you actually listen to them. 4. You change your mind when presented with better ideas → And you announce it without shame. 5. You stay curious when challenged, not defensive → "Tell me more" not "Let me explain". 6. Your best ideas come from your team, not just you → And you give them credit for it. 7. The quiet people on your team speak up → Because they know their voice matters. Look... Yes-people protect your feelings. That may feel good to your ego. But truth-tellers protect your future. Choose wisely. The best leaders don't need agreement. They need growth. And growth only happens when someone cares enough to tell you the truth. If everyone around you always agrees? You're not leading. You're just surrounded by people who don't trust you enough to be honest. That's not a team. That's a problem. Build a culture where challenge is celebrated, not punished. Where "I disagree" is followed by "tell me why." Where the best idea wins, regardless of who said it. Because the truth is: Your team's courage to challenge you is a direct reflection of your leadership. Make it safe. Make it the norm. That's how great companies are built. Have you ever been saved by someone who challenged you? Share in the comments 👇 P.S. I'm hosting a FREE workshop next week. "How to Accelerate Sales Growth For Your Business" Thu Dec 11th, 12 noon Eastern / 5pm UK time Join me: https://lnkd.in/ei6pYH8c Ready to become a world-class CEO? 50+ have already applied to our Jan cohort of The Founder & CEO Accelerator Earlybird offer ends soon. Learn more and apply: https://lnkd.in/eYTsisaa ♻️ Repost to help a leader in your network. Follow Eric Partaker for more leadership insights.
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🗣️“You must be more assertive.” Last year, those five words burned into Amy’s memory. She’d walked out of her 2023 review at XYZ Global determined to “step up.” Speak more in meetings. Push harder on decisions. Stop softening her tone so she wouldn’t intimidate anyone. She did exactly that. Fast forward 12 months. Same conference room. Same 2 VPs across the table. 🔇“You’ve become too intense, need to work on softening your approach.” 😑 Amy stared at them, speechless. Wasn’t that what you asked for last year? Which version of me do you actually want? She thought about the past year: 🤔 The time she challenged a flawed budget forecast in front of the CFO, saving the company $3 million, but earning whispers that she was “abrasive.” 🤔 The time she stepped in to rescue a failing project, praised for her “grit” publicly, yet privately told she “dominated the room.” 🤔 The time she finally got invited to an executive offsite, only to overhear a VP say, “She’s great, but can be… a lot.” This is the tightrope trap senior women walk daily: • Be assertive, but not too assertive. • Be collaborative, but don’t fade into the background. • Be visible, but not “hungry.” The same behavior praised in men (decisive, strong leader) gets women penalized as abrasive or too much. Until you set the narrative yourself, you’re trapped performing for a moving target. If you’re exhausted from balancing on a wire men don’t even see, here’s how to step off it and still rise. 1. Audit the pattern, not just the feedback • Track every piece of feedback, especially contradiction. Patterns reveal bias. If the goal keeps moving, it's not you! • Phrase to use in review: “Last year I was encouraged to increase my presence; this year I’m told to soften it. Can we clarify what success really looks like?” 2. Control the frame before the room does • Pre‑set the narrative in 1:1s and emails leading up to reviews. I.e., “This year I focused on driving results while bringing the team with me, you’ll see that reflected in project X and Y.” • This primes leadership to view your assertiveness as an intentional strategy, not a personality flaw. 3. Build echo chambers, not just results • Secure 2–3 allies who reinforce your strengths in rooms you’re not in. • Promotions happen in the absence, you need people echoing your narrative, not someone else’s. • Phrase to brief an ally: “If my leadership style comes up in review, can you speak to how I challenge decisions but still align the team?” Women aren’t just asked to deliver results. They’re asked to perform, decode, and reframe, all while walking a wire men don’t even see. If you’re exhausted from balancing between “too soft” and “too aggressive,” stop walking the wire and start controlling the narrative. Join the waitlist of our next cohort of ⭐ From Hidden Talent to Visible Leaders ⭐ https://lnkd.in/gx7CpGGR 👊 Because leadership shouldn’t feel like an impossible balancing act.
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What happens when a legacy CPG giant like PepsiCo acquires a fast-growing disruptor like Poppi? It’s a blueprint for the future of FMCG. PepsiCo has spent years evolving its portfolio, shifting toward healthier, functional, and better-for-you options. From acquiring Siete Family Foods to Sabra Dipping Company, and now Poppi, they’re doubling down on what today’s consumers want: ✅ Functional Ingredients: Poppi taps into the gut health boom, projected to reach $72B+ globally by 2032 (Source: Market Research Future® (MRFR)). Consumers aren’t just looking for hydration—they want drinks that boost immunity, digestion, and energy. ✅ Premiumization of Soda: Traditional soda sales have declined by 12% in the last decade, while functional and prebiotic sodas are growing 35% YoY (Source: Beverage Digest). Brands like Poppi prove that consumers will pay a premium for added health benefits. ✅ The Power of Challenger Brands: Nearly 60% of Gen Z & Millennials say they trust emerging brands more than Big CPG (Source: McKinsey & Company). PepsiCo knows the future belongs to brands that feel authentic, mission-driven, and community-led. So, The “Big Food vs. Challenger Brand” battle is over-it’s now about collaboration. Legacy brands need disruptors to stay relevant. Health & wellness aren’t trends-they’re becoming industry standards. If a brand isn’t innovating in functional benefits, it’s already falling behind. The next wave of acquisitions? Expect strategic buys in functional beverages, gut health, and personalized nutrition. This is just the beginning. Are Big CPGs moving fast enough to keep up with evolving consumer demands? #FMCG #PepsiCo #Poppi #GutHealth #ConsumerTrends #MergersAndAcquisitions #FoodAndBeverage
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Have you heard of the dead horse theory? In many organizations, leaders refuse to accept the reality - the horse is dead. Instead there are discussions after discussions, hiring of experts and brainstorming to make the performance of the horse better. But the horse is dead. When transforming an organization the first check should be on transformation readiness. Are you ready to transform? And it breaks down to a few questions: 1. Are you willing to accept the horse is dead aka accept the problem? 2. Change is hard and personal: are you willing to put in the effort? 3. Can you make tough decisions without the full picture? More analysis of data doesn’t always make you wiser. 4. Are you willing to replace leaders who don’t adapt? Behaviors and language matter during transformation. 5. Are you willing to hold yourself accountable? If the answers are NO or maybe, the transformation is set up for failure from the very beginning. What questions will you add to the transformation readiness checklist? #leadership
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Introducing the Music Tech Ownership Ouroboros, 2025 edition ✨ The music-tech sector has come of age. What started as a relatively niche investment thesis five years ago has matured into a powerhouse market segment, drawing tens of billions in capital since 2020. For five years, we at Water & Music have been mapping these shifting power dynamics through our “Music Tech Ownership Ouroboros” — a living document that traces the complex web of investments, ownership stakes, and strategic acquisitions shaping music and tech. Our latest update adds over 30 new relationships to the map, primarily from growth investments and M&A deals in 2024. The takeaway: Private equity firms and major labels are locked in a battle for control over independent music infrastructure. As indie market share keeps climbing, owning the tech backbone is becoming as valuable as owning the actual rights. Highlights from 2024 include: - Hellman & Friedman's majority stake in Global Music Rights — making GMR the third PRO owned by a private equity firm - Virgin Music Group's acquisitions of Downtown Music ($775M), [PIAS], and Outdustry - Flexpoint Ford's growth investments in Create Music Group ($165M) and Duetti ($34M) - KKR's acquisition of Superstruct Entertainment ($1.4B) and debt financing in HarbourView Equity Partners ($500M) - EQT Group and TCV's co-ownership of Believe (alongside CEO Denis Ladegaillerie), as part of taking Believe private - Vinyl Group's acquisitions of Serenade, Mediaweek Australia, Funkified Events, and Concrete Playground Link to the full interactive chart with sources is in the comments. Would love to hear what you think, and if any of these deals feel particularly standout or surprising to you! #musicbusiness #musicindustry #musictech #privateequity #musicinvestment #musicrights
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Discourses of Climate Delay 🌎 Discourses of climate delay subtly undermine urgent climate action by framing it as either unnecessary, too disruptive, or impossible to achieve. These narratives don't deny climate change but instead promote inaction through complex messaging, effectively slowing progress toward meaningful environmental goals. One common approach is to redirect responsibility. This discourse suggests that the burden of action lies primarily with individuals or other entities, rather than addressing the systemic changes required from industries and governments. By focusing on personal responsibility alone, broader, impactful initiatives can be sidelined. Another tactic is to emphasize the downsides of change, portraying climate action as a source of economic hardship or social disruption. This discourages support for essential policies by highlighting potential challenges rather than long-term benefits, impeding collective progress. The push for non-transformative solutions is also prevalent. This narrative often suggests superficial fixes, like minor fossil fuel improvements, as adequate steps. By promoting incremental changes rather than systemic transformation, these approaches can delay necessary shifts in energy and resource management. Finally, surrender narratives frame climate change as an unsolvable problem, encouraging resignation rather than action. This viewpoint implies that adaptation is the only feasible response, discouraging mitigation efforts. Addressing these delay discourses requires a clear focus on accountability, transformative solutions, and sustained commitment. Recognizing these tactics is critical to advancing genuine progress in climate action. #sustainability #sustainable #business #esg #climatechange #climateaction
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Things that aren't company culture: 1. Snacks in office (or virtually) 2. Nap pods and ping pong tables 3. Pizza parties & happy hours 4. Casual Fridays 5. Paying less since the company has good culture What is actually company culture: 1. Guilt free mental health and sick days (+ PTO & Maternity leave!) 2. Feeling safe to make mistakes and ask for help 3. Having a manager who advocates for you and shields you 4. Teammates and leaders respecting boundaries 5. Being able to show up as your true self and not a corporate bot
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🧠 “How We Brainstorm And Choose UX Ideas” (+ Miro template) (https://lnkd.in/eN32hH2x), a practical guide by Booking.com on how to run a rapid UX ideation session with silent brainstorming and “How Might We” (HMW) statements — by clustering data points into themes, reframing each theme and then prioritizing impactful ideas. Shared by Evan Karageorgos, Tori Holmes, Alexandre Benitah. 👏🏼👏🏽👏🏾 Booking.com UX Ideation Template (Miro) https://lnkd.in/eipdgPuC (password: bookingcom) 🚫 Ideas shouldn’t come from assumptions but UX research. ✅ Study past research and conduct a new study if needed. ✅ Cluster data in user needs, business goals, competitive insights. ✅ Best ideas emerge at the intersections of these 3 pillars. ✅ Cluster all data points into themes, prioritize with colors. ✅ Reframe each theme as a “How Might We” (HMW) statement. ✅ Start with the problems (or insights) you’ve uncovered. ✅ Focus on the desired outcomes, rather than symptoms. ✅ Collect and group ideas by relevance for every theme. ✅ Prioritize and visualize ideas with visuals and storytelling. Many brainstorming sessions are an avalanche of unstructured ideas, based on hunches and assumptions. Just like in design work we need constraints to be intentional in our decisions, we need at least some structure to mold realistic and viable ideas. I absolutely love the idea of frame the perspective through the lens of ideation clusters: user needs, business problems and insights. Reframing emerging themes as “How-Might-We”-statements is a neat way to help teams focus on a specific problem at hand and a desired outcome. A simple but very helpful approach — without too much rigidity but just enough structure to generate, prioritize and eventually visualize effective ideas with the entire team. Invite non-designers in the sessions as well, and I wouldn’t be surprised how much value a 2h session might deliver. Useful resources: The Rules of Productive Brainstorming, by Slava Shestopalov https://lnkd.in/eyYZjAz3 On “How Might We” Questions, by Maria Rosala, NN/g https://lnkd.in/ejDnmsRr Ideation for Everyday Design Challenges, by Aurora Harley, NN/g https://lnkd.in/emGtnMyy Brainstorming Exercises for Introverts, by Allison Press https://lnkd.in/eta6YsFJ How To Run Successful Product Design Workshops, by Gustavs Cirulis, Cindy Chang https://lnkd.in/eMtX-xwD Useful Miro Templates For UX Designers, by yours truly https://lnkd.in/eQVxM_Nq #ux #design
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Louder for the people at the back 🎤 Many organisations today seem to have shifted from being institutions that develop great talent to those that primarily seek ready-made talent. This trend overlooks the immense value of individuals who, despite lacking experience, possess a great attitude, commitment, and a team-oriented mindset. These qualities often outweigh the drawbacks of hiring experienced individuals with a fixed and toxic mindset. The best organisations attract talent with their best years ahead of them, focusing on potential rather than past achievements. Let’s be clear this is more about mindset and willingness to learn and unlearn as apposed to age. To realise the incredible potential return, organisations must commit to creating an environment where continuous development is possible. This requires a multi-faceted approach: 1. Robust Training Programmes: Employers should invest in comprehensive training programmes that equip employees with the necessary skills for their roles. This includes on-the-job training, mentorship programmes, online courses, and workshops. 2. Redefining Hiring Criteria: Organisations should revise their hiring criteria to focus more on candidates’ potential and willingness to learn rather than solely on prior experience or formal qualifications. Behavioural interviews, aptitude tests, and probationary periods can help assess a candidate's ability to learn and adapt. 3. Partnerships with Educational Institutions: Companies can collaborate with educational institutions to design curricula that align with industry needs. Apprenticeship programmes, internships, and cooperative education can bridge the gap between academic learning and practical job skills. 4. Lifelong Learning Culture: Encouraging a culture of lifelong learning within organisations is crucial. Employers should provide ongoing education opportunities and support for professional development. This includes continuous skills assessment and access to resources for upskilling and reskilling. 5. Inclusive Recruitment Practices: Employers should implement inclusive recruitment practices that remove biases and barriers. Blind recruitment, diversity quotas, and targeted outreach programmes can help ensure that diverse candidates are given a fair chance. By implementing these measures, organisations can develop a workforce that is adaptable, innovative, and resilient, ensuring sustainable success and growth.
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