Writing

I always look for high quality courses and Stanford University just did something rare: They put their full LLM course online. Free. On YouTube. It is Not a “thread summary.” or a watered down webinar. The actual Autumn curriculum: Transformers & Large Language Models (9 lectures). If you want to build real AI products in 2026, you don’t just need prompts, you need to understand the architecture. Here’s the full playlist, lecture by lecture: • Lecture 1 — Transformer https://lnkd.in/ggtaFmRC • Lecture 2 — Transformer-Based Models & Tricks https://lnkd.in/gjeWHtUw • Lecture 3 — Transformers & Large Language Models https://lnkd.in/gBCdrmtt • Lecture 4 — LLM Training https://lnkd.in/gs7zvdRg • Lecture 5 — LLM Tuning https://lnkd.in/gA6duJHj • Lecture 6 — LLM Reasoning https://lnkd.in/g-aad_xW • Lecture 7 — Agentic LLMs https://lnkd.in/gQdTMUDD • Lecture 8 — LLM Evaluation https://lnkd.in/gxaVe869 • Lecture 9 — Recap & Current Trends https://lnkd.in/ghVxfa4r My take (the part most people miss): In 2026, “AI engineering” splits into two camps: 1-People who can prompt models 2-People who can debug models And the winners will look a lot like old school engineers: They’ll understand where errors come from data, training objective, decoding, context, eval, tooling not just vibes. (no hate!) Because the biggest failures won’t be “the model is dumb.” They’ll be silent failures that look correct… until money, trust, or safety is on the line. So this course isn’t just learning Transformers. It’s learning where reality breaks in LLM systems and how to build guardrails before production teaches you the hard way. My workflow (simple, but insanely effective): 1-Watch one lecture per week 2-Pull the transcript into NotebookLM 3-Ask it to generate: • a visual mind map of the lecture • a one-page detailed infographic (key concepts + diagrams) • a “teach it back” summary in your own words 4-Build something small from it (even a toy RAG / eval script / fine-tuning experiment) You’ll learn more in 2 hours with this method than 20 hours of passive watching.

Here's how to simplify your pitch and 10x your sales: 1. Talk less, sell more. Short sentences = more sales. Hemingway once bet he could write a story in 6 words that'd make you feel something: "For sale: baby shoes, never worn." Your pitch should pack the same punch. 2. Complexity is for people who want to feel smart, not be effective. The worst salespeople make simple things sound complicated. The best make the complex simple. 3. Complexity says, "I want to feel needed." Simplicity limits to only what is needed. 4. Read your pitch out loud. I remember when I'd asked my COO to read the manuscript of my book. He chose to do it aloud. All 258 pages. Ears catch what eyes miss. The final version reads like butter. 5. "Be good, be seen, be gone." This was the best sales advice I ever got. - Good: Deliver value - Seen: Make an impression - Gone: Don't overstay your welcome People buy from those they remember, not those who linger. 7. Speak like your customer, not a textbook. We like to sound sophisticated. "We create impactful bottom-line solutions." But we like to listen to simple. "We help small businesses explode their sales." Which one would you buy? 8. Every word earns its place. Your pitch should be lean and mean. - Be specific - Avoid cliches - Check for redundancy - If it doesn't add value, cut it out 9. Abstract concepts bore. Concrete examples excite. ❌ "We'll increase your efficiency." ✅ "We'll save you 10 hours a week." Paint a picture. 10. People buy on emotion & justify with logic So tap into their feelings: - Fear of missing out - Desire for success - Need for security Then back it up with facts. 11. The "Grandma Test" never fails. If your grandma wouldn't get your pitch, simplify it. No jargon. No buzzwords. Just plain English. 12. Benefits > features. Dreams > benefits. ❌ "Our group hosts 10+ events per year." ✅ "Our program helps you close deals." 🚀 "Let's take back Main Street through ownership." 13. Use power words: - You - Free - Because - Instantly - New These words grab attention and drive action. Two final things to keep in mind... Simplicity isn't just for sales. Apply these principles to: - your business operations - your thinking processes - your next investment - your relationships - your to do list Sales isn't just for car dealerships. You pitch when you: - Negotiate a raise - Interview for a job - Post on social media - Hire someone for a job - Talk to an owner about buying their biz If you found this useful, feel free to share for others ♻️

10 Ways to Use ChatGPT to Improve Your Copy: (With Simple Copy-and-Paste Examples) 1) Trimming Down Goal: Condense your copy for clarity and impact. Focus on: Complex sentences Redundant phrases Long paragraphs Example prompt: "Trim down this [phrase/sentence/paragraph] of my copy." 2) Finding Word Alternatives Goal: Find better synonyms for certain words to enhance readability and engagement. Look to replace: Fillers Jargon Clichés Adverbs Buzzwords Example prompt: "Provide [adjective] alternatives for the word [word] in this copy." 3) Doing Research Goal: Gather detailed information about your target audience to tailor your copy. Consider: Likes Habits Values Dislikes Interests Behaviors Challenges Pain points Aspirations Demographics Example prompt: "Create an ideal customer profile for [target audience]." 4) Generating Ideas Goal: Brainstorm multiple copy elements to keep your content fresh and engaging. Do this for: CTAs Stories Leads Angles Headlines Example prompt: "Generate multiple [element] ideas for this copy." 5) Fixing Errors Goal: Identify and correct any errors in your copy to maintain professionalism. Check for: Spelling mistakes Grammatical errors Punctuation issues Example prompt: "Check this copy for any [type] errors and suggest corrections." 6) Improving CTAs Goal: Make your call-to-actions more compelling and click-worthy. Play around with: Benefits Urgency Scarcity Objections Power words Example prompt: "Give me [number] variations for this CTA: [original CTA]." 7) Studying Competitors Goal: Gain insights from your competitors' copy to improve your own. Analyze their: CTAs USPs Offers Leads Hooks Headlines Example prompt: "Provide a breakdown of [competitor]'s latest [ad/email/sales page]." 8) Nailing the Voice Goal: Refine the tone and voice of your copy to align with your brand and audience. Consider: Target audience Brand guidelines Advertising channel Example prompt: "Make this copy [adjectives] to suit [target audience]." 9) Addressing Objections Goal: Anticipate and address potential customer objections to increase conversion rates. These could be about: Price Quality Usability Durability Compatibility Example prompt: "Analyze this copy to find and address potential objections." 10) A/B Testing Goal: Create variations of your copy's elements to determine what works best. Try different: CTAs Hooks Angles Closings Headlines Headings Frameworks Example prompt: "Generate variations of this [element] for A/B testing: [original element]."

70% use words that undermine their authority. Especially in work emails. 9 phrases I'm retiring from my emails: (and what I plan to use instead) “So sorry for the delay” → “Thanks for your patience” “What works best for you?” → “Could you do…?” “No problem/no worries” → “Always happy to help” “I was just wondering if we…” → “I propose we…” “I hope this looks ok” → “I look forward to your feedback” “Hopefully that makes sense?” → “Let me know if you have questions” “Just wanted to check in” → “When can I expect an update” “Ahhh sorry my bad, totally missed that” → “Thanks for letting me know” ”So sorry to bother you but…” → “I wanted to discuss…” —- Most don’t realize this, Our words shape perceptions. The key is recognizing ones that diminish authority. Then replace them with clear, confident language. Small changes can make a big impact. Start communicating confidently today! Do you find yourself using any of these phrases? Let me know. --- Reshare ♻ to help others communicate more confidently. And follow me for more posts like this.

I get 1M+ Impressions every week. 💥 My most underrated strategy? Pattern Interrupt. 🚨 Pattern Interrupt is all about: ~ Kicking off with a similarity ✅ ~ But then, disrupting the expected patterns 🤯 ~ Breaking norms that users are accustomed to seeing on their feeds. 💥 But how do you do it? By presenting something novel, counterintuitive or provocative, you essentially "interrupt" their mindless scrolling habits. 🧠 An Example of Pattern Interrupt content for LinkedIn: >>Contrarian Perspectives 💯 Instead of posting the typical motivational quote or vanilla career advice, share a bold, controversial opinion that challenges conventional wisdom in your industry. Ex: "Personal Branding is only for CEOs, right? Wrong." 😲 Actionable: ~ Make a list of common beliefs or practices in your field. ✍️ ~ Craft an eyebrow-raising hot take to spark discussion. 🔥 ~ Support with your logic. 📈 The key with Pattern Interrupt is balancing thought-provocation with relevance and value. Don't just say outrageous things for shock value. ❌ Provide a fresh, insightful perspective that ACTUALLY enriches your audience's lives/work while giving them HOOK to pay attention. 🎣

🌎 Designing Cross-Cultural And Multi-Lingual UX. Guidelines on how to stress test our designs, how to define a localization strategy and how to deal with currencies, dates, word order, pluralization, colors and gender pronouns. ⦿ Translation: “We adapt our message to resonate in other markets”. ⦿ Localization: “We adapt user experience to local expectations”. ⦿ Internationalization: “We adapt our codebase to work in other markets”. ✅ English-language users make up about 26% of users. ✅ Top written languages: Chinese, Spanish, Arabic, Portuguese. ✅ Most users prefer content in their native language(s). ✅ French texts are on average 20% longer than English ones. ✅ Japanese texts are on average 30–60% shorter. 🚫 Flags aren’t languages: avoid them for language selection. 🚫 Language direction ≠ design direction (“F” vs. Zig-Zag pattern). 🚫 Not everybody has first/middle names: “Full name” is better. ✅ Always reserve at least 30% room for longer translations. ✅ Stress test your UI for translation with pseudolocalization. ✅ Plan for line wrap, truncation, very short and very long labels. ✅ Adjust numbers, dates, times, formats, units, addresses. ✅ Adjust currency, spelling, input masks, placeholders. ✅ Always conduct UX research with local users. When localizing an interface, we need to work beyond translation. We need to be respectful of cultural differences. E.g. in Arabic we would often need to increase the spacing between lines. For Chinese market, we need to increase the density of information. German sites require a vast amount of detail to communicate that a topic is well-thought-out. Stress test your design. Avoid assumptions. Work with local content designers. Spend time in the country to better understand the market. Have local help on the ground. And test repeatedly with local users as an ongoing part of the design process. You’ll be surprised by some findings, but you’ll also learn to adapt and scale to be effective — whatever market is going to come up next. Useful resources: UX Design Across Different Cultures, by Jenny Shen https://lnkd.in/eNiyVqiH UX Localization Handbook, by Phrase https://lnkd.in/eKN7usSA A Complete Guide To UX Localization, by Michal Kessel Shitrit 🎗️ https://lnkd.in/eaQJt-bU Designing Multi-Lingual UX, by yours truly https://lnkd.in/eR3GnwXQ Flags Are Not Languages, by James Offer https://lnkd.in/eaySNFGa IBM Globalization Checklists https://lnkd.in/ewNzysqv Books: ⦿ Cross-Cultural Design (https://lnkd.in/e8KswErf) by Senongo Akpem ⦿ The Culture Map (https://lnkd.in/edfyMqhN) by Erin Meyer ⦿ UX Writing & Microcopy (https://lnkd.in/e_ZFu374) by Kinneret Yifrah

We analyzed 4 million recruiting emails sent through Gem. Most get opened. But only 22.6% get replies. Half those replies are "thanks, but no thanks." We dug into what actually works. Here are 8 factors that drive REAL responses: 1. Strategic timing beats everything else - 8am gets 68% open rates. 4pm hits 67.3%. 10am lands at 67% - Most recruiters blast at 9am when inboxes are flooded - Avoiding peak times alone can boost your opens by 7-10% 2. Weekend outreach is criminally underused - Saturday/Sunday emails get ≥66% open rates consistently - Why? Empty inboxes. Zero competition. Candidates actually have time - Yet few recruiters send on weekends. Their loss is your gain 3. Keep messages between 101-150 words - Shorter feels spammy. Longer gets skimmed - You need exactly 10 sentences to nail the essentials - Every word beyond 150 drops performance 4. Generic templates kill response rates - Generic templates: 22% reply rate - Personalized outreach: 47% increased response rate - Even adding name + company to subject lines boosts opens by 5% 5. Subject lines need 3-9 words - Include company name + job title for highest opens - "Senior Engineer Role at [Company]" beats clever wordplay - 11+ words can work if genuinely intriguing, but why risk it? 6. The 4-stage sequence is optimal - One-off emails are dead. Send exactly 4 follow-up messages - You'll see 68% higher "interested" rates with proper sequencing - After stage 4, engagement completely flatlines. Stop there 7. Get the hiring manager involved - Having the hiring manager send ONE follow-up boosts reply rates by 50%+ - Yet most recruiters don't use this tactic - Weekend advantage: Minimal competition for attention 8. Leadership involvement is a cheat code - Role-specific timing (tech vs non-tech) matters - Technical roles: 3 of 4 best send times are weekends - Engineers check email differently than salespeople. Adjust accordingly TAKEAWAY: These aren't opinions. This is what 4 million emails tell us. Most recruiting teams are stuck in 2019 playbooks wondering why their reply rates won't budge. Meanwhile, recruiters who implement these 8 factors see dramatically better results. The data is right there. The patterns are clear. The only question is: will you actually change how you operate? Or will you keep sending the same tired emails at 9am on Tuesday? Your call.

Most leaders undermine themselves without realizing it. It happens in every email they send. I've coached 100s of CEOs who wonder why their emails get ignored. The pattern is clear: They write like they're asking for permission instead of leading. Here’s how weak leaders communicate: ❌ "Let me know if this works for you..." ❌ "I think there might be an issue..." ❌ "Hope this email finds you well..." ❌ "I was just wondering if maybe..." ❌ "Whenever you get a chance..." ❌ "Just following up again..." ❌ "Does that make sense?" ❌ "Sorry to bother you..." ❌ "I'll try to get it done..." ❌ "I'm no expert, but..." ❌ "Sorry for the delay!" ❌ "I hate to ask, but..." These phrases scream uncertainty. They make recipients think your message isn't worth their time. Great leaders write differently: ✅ "I need your help with this." ✅ "I'll have this to you by 3pm." ✅ "Can you confirm by Friday?" ✅ "Thank you for your patience." ✅ "I need your expertise on this." ✅ "Have you had time to review?" ✅ "What questions do you have?" ✅ "This needs attention by [date]." ✅ "I've identified a problem with..." ✅ "Hi Sarah, I'm reaching out about..." ✅ "Based on the data, I recommend..." ✅ "Please confirm you can meet this deadline." Notice the difference? Clear expectations.  Direct language.  Zero apologies. This isn't about being harsh. It's about being clear. When you water down your language, people assume: Your request isn't important. You're not confident in your ask. They can deprioritize your email. But when you write with conviction: People respond faster Decisions happen quicker Your ideas carry more weight The most successful leaders I know don't write longer emails. They write clearer ones. They don't use more words. They use better ones. Your communication style is your leadership brand. And every weak phrase dilutes it. So starting today, lead with clarity. Write like the leader you are. Watch how quickly things change. ♻️ Repost to help a leader in your network. Follow Eric Partaker for more communication insights. — 📌 Want the high-res version of the Email Like a CEO framework? Subscribe to my free newsletter and I’ll send you the full PDF — plus one concise, highly actionable leadership insight every week to help you communicate with clarity, authority, and impact. Join 235,000+ leaders committed to operating in the top 2%. https://lnkd.in/ew-WjXye

I've delivered 500+ keynotes. Here's a pro-tip for speaking/presenting. Your pre-performance ritual isn't optional. It's essential. The difference between good and transformational always comes down to those final 15 minutes. HERE'S MY NON-NEGOTIABLE RITUAL: T-minus 30 minutes: Tech check complete. No more logistics. T-minus 15 minutes: Complete isolation begins. This is when I start programming my nervous system for peak state. T-minus 10 minutes: Active preparation. I pace backstage, repeating my opening lines until they're cellular: "Change itself has changed..." "When we think about transformation..." "Let me tell you about the moment..." T-minus 5 minutes: Full state activation. No conversations. No distractions. Just presence. Why this matters: Your opening determines everything. If those first 30 seconds land perfectly, you're in flow for the entire presentation. If they don't, you spend 10 minutes trying to find your rhythm. THE SCIENCE: Your prefrontal cortex can hold 7±2 pieces of information. Your opening sequence needs all of that bandwidth. A "quick chat" deletes 3-4 of those slots. Now you're on stage trying to REMEMBER your opening instead of BEING it. FOR SPEAKERS/PRESENTERS: Protect your ritual. Write it into your contract: "15-minute isolation period before stage time required for optimal performance." This isn't being difficult. It's being professional. FOR THOSE HIRING SPEAKERS: Want maximum impact? Give us space to create it. We're not being antisocial. We're preparing to transform your audience. Think of us like athletes before a game or surgeons before surgery. The ritual isn't preference, it's preparation. THE FRAMEWORK: 1. Decide your optimal activation time (10-30 minutes) 2. Communicate boundaries clearly and early 3. Design your ritual for YOUR nervous system 4. Practice until it's automatic 5. Never apologize for protecting your performance Your boundaries aren't limitations. They're the architecture of excellence. What pre-performance ritual would unlock your next level?

Great political speeches are similar to great business speeches. They seek to make an audience FEEL something, so that they DO something. 💙🧠 Using the AI Storytelling Assistants that I’ve been building over this last year and am now working with daily, I thought it would be fun to feed in the 4 big keynotes from the last 4 days at the DNC 🇺🇸 that have been getting a lot of attention – to see what we can learn from them. A quick glance at this analysis shows instantly how similar the speeches are, despite the differences in style, tone and personality between each of the speakers. From the thousands of speeches, presentations and pitches I have analysed over the years, I am convinced that all great presentations contain 6 essential ingredients: 🧠 LEFT BRAIN: Inform, Educate, Solve Problems ❤️ RIGHT BRAIN: Inspire, Entertain, Challenge I believe that every message should include all 6 of these elements. YOUR JOB is to figure out the right balance for each one, based upon what you want your audience to FEEL and DO. ⚖️ Look at how all 4 of these speeches over-index on INSPIRATION & INFORMATION, but they don’t focus as much on SOLVING PROBLEMS or CHALLENGING the audience’s views; because that’s not the purpose of speeches at conventions like the DNC. They're there to rally support and win hearts and minds. ❌ Many business presentations FAIL because they give the RIGHT speech to the WRONG audience. (Note: The best educational speeches, TED Talks and technical business presentations have a VERY different shape to these speeches). I also like to analyse levels of RHETORIC when I’m reviewing speeches, because it provides another view of what an audience is likely to FEEL and DO. 4 questions to ask yourself the next time you're giving an important presentation: 💙 PATHOS: Do you have enough of an emotional argument to make the audience FEEL what you want them to feel? 🙋🏽♀️ ETHOS: Have you established enough credibility & authority with the audience so that they trust you & believe you? 📊 LOGOS: Have you backed up your emotional arguments with enough data & evidence to satisfy any critics? ⏰ KAIROS: Have you created enough urgency so that your audience will DO what you want them to do? ⬇️ Look at how similar the levels of PATHOS (emotional language / emPATHy) are for our 4 speakers: WALZ: 34% / MICHELLE: 35% / BARACK: 36% / KAMALA: 34% Now look at the levels of KAIROS (language which is aimed to inspire an urgent action): WALZ: 20% / MICHELLE: 22% / BARACK: 21% / KAMALA: 22% When I analyse business speeches, I rarely see levels of KAIROS above 10% - which could be one reason why audiences may find a presentation interesting, but they don’t DO anything? Fascinating stuff. No matter your political agenda or views on AI, one thing interesting analysis like this does is spark a great conversation about how to tell better stories that connecting with an audience.