Notebook
Paper Alchemy
The making of iA Notebook
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Separate Writing and Formatting
How to get focused
Read ArticleDesign
Trapped in MS Office
Seeking IT independence, Europe wants to escape Microsoft Office. The question is: where to?
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NYC Midnight and iA Partner Again
Supporting aspiring writers worldwide
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Popping-Up in Roppongi
More pop-ups, and a new office around the corner of Roppongi Hills
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The 2025 iA Award Winners
And the winners this year are...
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The 2025 iA Recap
A year packed with awards, fairs, and conversations with our users
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Charts in Slides
Debuting in Presenter. Designed to travel further.
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Introducing iA Account
An easier way to sign in to our apps.
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iA Winterfest 2025
Celebrating both Winterfest and 20 years of iA this year, with one gift to enjoy each day.
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See What AI Wrote
Marking, tracking and spotting AI generated text
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The 2025 iA Awards
Our annual celebration of great writing and presenting
Read ArticleNotebook
From Tokyo to MOMA
Better availability of iA Notebook in the the U.S.
Read ArticlePresenter
A Presentation App That Works on Your Phone
iA Presenter is now available on iPhone, iPad and Mac
Read ArticleInsights
Liquid Glass
Design or Kitsch?
Read ArticleNotebook
Japan Stationery of the Year
iA Notebook wins its second award this year
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Apple Design Award Finalist After 15 Years
Good design is long-lasting
Read ArticleInsights
Know How
Jony Ive’s Philosophy of Design
Read ArticleInsights
Maker’s Knowledge
Giambattista Vico's Design of Philosophy
Read ArticleAbout Us
Tokyo Focus Tracks
Soothing typographic train rides for chilled writing
Read ArticleNotebook
iA Wins Red Dot Best of Best
The highest distinction for pioneering designs
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Markdown and the Slow Fade of the Formatting Fetish
Like moss on a star destroyer
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Simple, Slick & Smooth
The all new iA Writer for Windows
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Screenwriting Challenge
iA sponsors NYC Midnight 2025
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How to Master iA Presenter
Tutorials, videos, and tips for story telling
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Unveiling the 2024 iA Award
And the winners are...
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Which Story Will Win?
The NYC Midnight 2025 Short Story Challenge
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New Year Recap 2024
Looking back before we look forward to the next year
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Slowly Melting Eye Candy
The screen saver you always wanted
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Share Your Presentation in One Click
Send the link—no login, no pinching, no squinting
Read ArticleWriter
A Chess Template for iA Writer
Celebrating the 2024 FIDE World Championship
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iA Writer for Windows 2.0
In public beta, coming soon
Read ArticlePresenter
New Wallpapers
For your phone, tablet or desktop computer
Read ArticleAbout Us
iA Winterfest 2024
A gift, every week, until Christmas
Read ArticleAbout Us
The 2024 iA Awards
Share your best work and win an iA Notebook
Read ArticleWriter
How to Master iA Writer
Tutorials, Tips, and Tricks
Read ArticleNotebook
The Second Notebook Batch
Not sure what to get your friends for Christmas?
Read ArticleWriter
On Writing Setups And Staying Motivated
The iA guide to writing your first novel, Part IV
Read ArticleWriter
Story Outline and Research
The iA guide to writing your first novel, Part III
Read ArticleWriter
Memorable Characters and Unique Worlds
The iA guide to writing your first novel, Part II
Read ArticleWriter
The Driving Question, and Your Daily Routine
The iA guide to writing your first novel, Part I
Read ArticleWriter
Stay in control of Apple’s AI Writing Tools
iA Writer highlights the additions made by Apple's AI
Read ArticlePresenter
The Five Canons of Rhetoric
Create, structure, design, prepare—the rest is easy
Read ArticleWriter
Our Android App is Frozen in Carbonite
Google altered the deal
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Your speaking voice
Timeless advice
Read ArticleWriter
Faster Filing With Tree View
A step forward for large writing projects
Read ArticleDesign
Making Icons Fresh
Simple is never easy.
Read ArticlePresenter
Add Images Fast With Unsplash
High-quality images for iA Presenter
Read ArticleInsights
Books That Shaped iA
Five books that helped us improving our writing, presenting, and design skills.
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The Art of Screenwriting
Interview with a script doctor
Read ArticleWriter
How to Build Worlds, and Why...
...and where to begin?
Read ArticleAbout Us
iAlice
The fourth of July is also Alice Day
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Books That Made Us
A selection of books about writing, presenting and design
Read ArticleWriter
Why write?
A lifelong learning process that keeps us awake, sharp and connected
Read ArticleWriter
Turning the Tables on AI
How about using it not to think less but *more*?
Read ArticlePresenter
Finding confidence
Practice, practice, practice
Read ArticleDesign
Design as Thought
AI and the Future of Design
Read ArticlePresenter
Behind the gesture
Where do I put my hands while I speak?
Read ArticleWriter
I Want You Back
(The Dropbox Remix)
Read ArticleInsights
No Thanks
Apple makes the greatest ads... but not always
Read ArticlePresenter
Sharing Presentations Made Easy
iA Sharing is now available in iA Presenter for Mac (beta)
Read ArticlePresenter
A Good Image Tells a Good Story
What Does it Say?
Read ArticleInsights
AI and the Beauty of Human Flaws
On the Aesthetics of AI
Read ArticleNotebook
iA Notebook Preorders
Preorders are open
Read ArticleWriter
Avoid Repetitive Busywork
iA Writer 7.1 with new Shortcuts
Read ArticlePresenter
Successful Methods of Public Speaking
Never imitate
Read ArticleInsights
AI Videos: ******* Psychotic
Reflecting the unreflected horrors of AI animations
Read ArticlePresenter
Improved Image Handling
Update 1.2 for iA Presenter's first birthday
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NYC Midnight 2024
iA sponsors the Screenwriting Challenge
Read ArticleDesign
AI Art is The New Stock Image
Critique of the pure AI image
Read ArticleInsights
Is Every Picture Worth 1,000 Words?
Critique of the pure stock image
Read ArticleWriter
NYC Midnight 2024
iA sponsors the Short Story Challenge
Read ArticlePresenter
Finishing your speech
The conclusion is not a formality
Read ArticleInformation Architects
The 2023 Recap
From a single app to three products
Read ArticlePresenter
iA Presenter Beta for iPad and iPhone
The final gift of this year’s Winterfest
Read ArticlePresenter
iA Markdown Dictionary
Right click syntax in your editor, any editor
Read ArticleWriter
The iA Writer Template for Screenwriters
Writing your screenplay, 100% focused
Read ArticleNotebook
iA Writer in Paper
iA Writer in the form of a physical notebook
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Whoa, Feedback!
iA Writer 7
Read ArticleAbout Us
iA Winterfest 2023
Enter our raffle to get one of the first iA Notebooks
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Authorship in Times of Artificial Intelligence
iA Writer now dims the text you paste from AI tools
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Writing with AI
We put ChaptGPT to the test
Read ArticleWriter
No AI Feature
As everyone does the same thing, we try to get one step ahead
Read ArticleAbout Us
Copycats & Other Monsters
Things can be replaced—lost time, however, is forever lost
Read ArticleWriter
The Daily Writing Habit Emergency Kit
Five hacks for creative writing
Read ArticleInsights
The Limits of Design Automation
On Artificial Intelligence and Information Architecture
Read ArticleWriter
Writing by Numbers
A fun game to plan, start and guide your writing
Read ArticleInsights
Unraveling the Digital Markets Act
We read and analyzed it from beginning to end
Read ArticlePresenter
Launch Day
Fixitfixitfixit
Read ArticlePresenter
Presentation Tips
The five key points to holding a moving presentation
Read ArticlePresenter
Presenter Pricing (II)
How many Big Macs for an app?
Read ArticleInsights
AI and the End of Writing
What should we do with all the free time?
Read ArticleWriter
Ho Ho Ho
A letter template for iA Writer
Read ArticleInsights
Design Takes Time
Like all good things
Read ArticlePresenter
Presenter Pricing (I)
We could just ask you how much you would pay, but...
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Secret Sauce and Future Music
On the limits of sharing in business communication
Read ArticlePresenter
The Story-Based Presentation App
iA Presenter cuts creation time to a minimum
Read ArticleInsights
Designing with Emoji
Used everywhere, they just decorate boredom
Read ArticlePresenter
How Can We Make Presentations Better?
You just need a good story and an app that lets you tell it
Read ArticlePresenter
Being Boring
What's Wrong With PowerPoint?
Read ArticleWriter
Now with Lasers
iA Writer 6 opens the doors to wikilinks
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End Procrastination
How do you beat it and get things done?
Read ArticleInsights
On Apps and Coffee
How many apps does a cup cost... that is here the question
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Focused, Structured, and Future-Proof
Markdown in Academic Writing
Read ArticleWriter
Everyone is Distracted Once in a While
How iA Writer helps with ADHD
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Style Check on Android
Your most requested feature
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Focus Mode
iA Writer is an ADHD-friendly Writing App
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Windows Style Check
iA Writer for Windows 1.4 is here
Read ArticleInsights
Apple cuts commission to 15%
...f you make under one million US dollars per year
Read ArticleInsights
Facebook avoids the Apple Tax...
...while small devs get milked
Read ArticleInsights
How to Think Different
True respect is mutual
Read ArticleInsights
Subscription or no Subscription?
That is not the question
Read ArticleInsights
On Monopolies, Apple, and Epic
The game is rigged
Read ArticleWriter
The Power of Style Check
A personal editor-in-chief... on your device
Read ArticleWriter
Syntax Control, Individual Scroll, Snippets
iA Writer for Windows 1.3 is here
Read ArticleAbout Us
A New Site
We redesigned everything.
Read ArticleWriter
PDF Preview, Web Publishing, And Killer Editing
iA Writer 5.5 for Mac and iOS
Read ArticleWriter
MacStories App Of The Year and Custom Backup
2019 in review
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PDF Preview, New Typography, Preferences
1.2 of iA Writer for Windows
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Multi-window, Dark Mode, Content Block Flexibility
iA Writer 5.3
Read ArticleInsights
Useful macOS Tricks
Seven designer hacks
Read ArticleAbout Us
The Nice Place
What can you do in 2019 to get the word out?
Read ArticleWriter
Music in Writing
Do you wonder sometimes about sound and letters?
Read ArticleWriter
New File Library for Windows
iA Writer for Windows 1.1
Read ArticleInsights
Ethics for Designers
There is a connection between good and beautiful.
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Word Export and GitHub on iOS
iA Writer 5.2
Read ArticleWriter
A Typographic Christmas
iA Writer now offers three custom designed writing fonts
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Write to Organize
With tags and x-callback-urls
Read ArticleInsights
Ethics and Aesthetics
The most precious things cannot be measured, counted or weighed
Read ArticleInsights
Designed in China, Assembled in California
We don’t resist because we don’t care
Read ArticleWriter
Hokusai Desktop Backgrounds
17 wallpapers
Read ArticleWriter
A New Document Library
iA Writer for Mac 5.0
Read ArticleWriter
Politics and the English Language
An essay by George Orwell
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The Elements of Style
A timeless guide to clear and effective writing
Read ArticleWriter
Good Writing is Good Thinking
by Karl Philipp Moritz
Read ArticleWriter
Using Parts of Speech to Improve Your Writing
iA Writer’s Syntax Highlight
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Writer vs. Word
A death match
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Mac with Tabs
iA Writer 4.2
Read ArticleDesign
Take the Power Back
Let's move from passive to active
Read ArticleWriter
iOS: Backups for Dropbox, Google Drive and Co.
iA Writer 5.0.5
Read ArticleInsights
Computer Poetry
Every time we read a computer-generated text, part of our life gets sucked into a little black electric hole
Read ArticleInsights
Make Bots Identifiable
Propaganda has become too cheap and easy to resist
Read ArticleInsights
How does sending traffic to the App Store...
...affect your App Store ranking?
Read ArticleInsights
Is Time Money?
What happens to people’s time when Bitcoin falls?
Read ArticleInsights
Design is Political
And Hillary Clinton uses iA Writer
Read ArticleInsights
Web Trend Map 2018
The key ingredient is missing
Read ArticleDesign
News from Facebook
A brief history of lost time
Read ArticleDesign
Why we like distractions
And what we can do about it
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Kickstarted
iA Writer for Windows
Read ArticleDesign
The Ideal Paragraph
On thoughts made of thoughts
Read ArticleInsights
Who serves whom?
When AI things go wrong and no one is responsible
Read ArticleDesign
“Art at scale”
Excerpts from Alan Kays emails
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Boom! Boom! Boom!
A big year for iA Writer
Read ArticleInsights
Duospace Fonts
In search of the perfect writing typeface
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95% Keyboard
iA Writer 5
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Files in iOS11
A new Files app integration in iA Writer 5
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42,000 Different Phones and Tablets
iA Writer for Android Oreo
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iA Writer 5 for iPad
A sneak peek
Read ArticleWriter
iA Writer 5 for iPhone
A sneak peek
Read ArticleWriting
Math With Words
On Using Numbers to Write
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Forging the Hammer
iA Writer 5
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From Raw to Cooked to Sushi
iA Writer 5: From raw to complex to simple
Read ArticleWriter
Content Blocks!
iA Writer 4
Read ArticleInsights
UX Lessons In Game Design
What designers can learn from games
Read ArticleDesign
Multichannel Text Processing
The many benefits of using Markdown
Read ArticleDesign
On Icons
We ♥ icons, madly
Read ArticleWriter Tutorials
iA Writer Video Tutorials
Tips and tricks
Read ArticleWriter
She's a Rainbow
iA Writer's Syntax Control comes in colors
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The Third Generation of Our Writing Machine
iA Writer 3
Read ArticleWriter
Starting Out On Android
An adventure
Read ArticleDesign
Information Entropy
The Great Internet Garbage Patch
Read ArticleDesign
Putting Thought Into Things
On quality
Read ArticleWriter
Introducing iA Writer Pro
An app that boldly goes where no one has gone before
Read ArticleInsights
Logo, Bullshit & Co., Inc.
What makes designers think they are so special?
Read ArticleDesign
Learning to See
A love letter
Read ArticleInformation Architects
“Law and Society, Technology and Power”
Oliver Reichenstein at Keio University
Read ArticleWriter
Bringing Responsiveness to Apps
Why did it take so long?
Read ArticleWriter
“400,000 downloads with a super simple app”
Interview with Business Insider
Read ArticleDesign
“Good design is invisible”
Interview with The Verge
Read ArticleWriter
Introducing iCloud
iA Writer for Mac, iPhone and iPad updates
Read ArticleDesign
Twitterror
How do you deal with erroneous tweets?
Read ArticleDesign
Responsive Typography: The Basics
How to deal with a variety of screen sizes and resolutions
Read ArticleDesign
Follow-up to “Sweep the Sleaze”
We are onto something
Read ArticleDesign
Sweep the Sleaze
Do social media buttons actually work?
Read ArticleDesign
New Site with Responsive Typography
We need not only responsive layouts, we also need responsive typefaces.
Read ArticleDesign
Improving the Digital Reading Experience
Digital vs analog reading
Read ArticleDesign
“Why Simplicity Creates Great User Experiences”
Interview with DRT.fm
Read ArticleDesign
iABC
The history, shape and sound pattern of each letter
Read ArticleWriter
On Prices and Features
Somehow almost everything is always too expensive
Read ArticleWriter
iA Writer for Mac
A good tool turns working into pleasure
Read ArticleDesign
Business Class
Freemium for News?
Read ArticleDesign
A Web Designer on Fukushima
Technology and Hubris
Read ArticleDigital Strategy and Design
iPad App Sales Numbers
WIRED vs. Writer
Read ArticleDesign
Form and Information
A lecture
Read ArticleWriter
Stephen Fry on iA Writer
“Astonishingly simple."
Read ArticleDesign
iPad: Scroll or Card?
“Card Sharks” vs “Holy Scrollers”
Read ArticleWriter
A. Burroughs on iA Writer
"It is tiny but it is huge"
Read ArticleBranding
Gap: Controlled Brand Demolition? No.
A marketing stunt, or mere tomfoolery?
Read ArticleInformation Architects
Can Information be Architected?
"iA on IA" from EuroIA 2010.
Read ArticleWriter
Writer for iPad
“Writer has out-innovated Apple.” —Fast Company
Read ArticleDesign
Can Experience be Designed?
Rhetoric and reality
Read ArticleDesign
“Web design is engineering”
Interview with Jonny Holland
Read ArticleDesign
Just like a Paper Tiger…
WIRED on iPad
Read ArticleDesign
Cosmic 140
Art for Geeks
Read ArticleDesign
Cosmic 140
Per Anhalter durch die Twitter Galaxis
Read ArticleDesign
Designing for iPad
No iPad yet? Print it!
Read ArticleDesign
iA’s 2006 Facebook Designs, Redesigned
The contract was never signed, so we kept our designs in the drawer... Until now…
Read ArticleDesign
Our Next Trend Map
Meet the Cosmic 140
Read ArticleDesign
API for News?
Reuters, NYT & iA Inc.
Read ArticleDesign
What’s Next in Web Design?
An outlook for L’Espresso
Read ArticleTechnology and Web Trends
Web Trend Map Video Interview
An interview with GaijinPot.com
Read ArticleDesign
Can Experience be Designed?
On mind control
Read ArticleDigital Strategy and Design
Dynamic Pricing for Digital Goods
We decided to try something new
Read ArticleDesign
Kenya Hara On Japanese Aesthetics
What makes Japanese design so special?
Read ArticleDesign
The Value of Information
The faster you entertain, the faster you must monetize
Read ArticleDesign
Future of Journalism
A little bit of everything, please
Read ArticleDesign
The Spectrum of User Experience
You gotta keep em separated
Read ArticleAbout Us
Web Trend Map 4
The coolest gift for geeks
Read ArticleDesign
Kill Blog Comments?
You can't discuss and moderate at the same time
Read ArticleDesign
Social Media Marketing?
Kaboom, Baby!
Read ArticleDesign
New and Dirty
Tweet Blogging
Read ArticleInformation Architects
Web Trend Map 4
A preview
Read ArticleDesign
The Age of Digital Baroque
After all, blogging is over now, isn't it?
Read ArticleDesign
Webapp Death Match
Google vs. Apple
Read ArticleDesign
Elvis and the Opposite
Something random
Read ArticleDesign
iA Opens Second Office in Switzerland
Exciting news
Read ArticleDesign
Data Gourmet
Bon appétit
Read ArticleDesign
Surfing the Avalanche
Emporte-moi dans ta chute!
Read ArticleTechnology and Web Trends
Web Trend Map V3
Das ultimative Tool für Internetfreaks, die Web Trend Map 2008, ist nun als A0-Poster erhältlich.
Read ArticleBranding
Use Your Real Name When You Comment
If you're our guest, act like a guest
Read ArticleTechnology and Web Trends
Web Trend Map 3
The coolest gift for geeks
Read ArticleTechnology and Web Trends
Web Trend Map 2008 Beta
We present you with the 2008 Web Trend Map, in all its beautiful beta glory. This time we’ve taken almost 300 of the most influential and successful websites and pinned them down to the greater Tokyo-area train map.
Read ArticleTechnology and Web Trends
Web Trend Map 2008
New layers!
Read ArticleDigital Strategy and Design
Trend Map 2008
What’s New?
Read ArticleTechnology and Web Trends
Predictions for 2008
Don’t take this too seriously
Read ArticleDesign
Looking Back on 2007
And a summer of love it was
Read ArticleBranding
This is madness!
No, this is Radiohead
Read ArticleBranding
The Start-Button
Branding Crimes
Read ArticleBranding
Stealing Interfaces
Creation = Copy + Improve²
Read ArticleBranding
Missing Logo
Branding Crimes
Read ArticleDesign
The Essentials of Online Rebranding
Face Off
Read ArticleDesign
Web Trend Map 2007
Version 2.0
Read ArticleDesign
A Word on Design Value
Quality costs time and money
Read ArticleDesign
Newspaper Wiki
Schematics
Read ArticleDesign
Washington Post Redesign
...as a Wiki
Read ArticleDesign
Web Ad Spend Overtakes Newspapers
"This is our salvation." Is it?
Read ArticleDesign
The Future of News
How to Survive the New Media Shift
Read ArticleDesign
10 Newspaper Myths
Deconstructed
Read ArticleDesign
Understanding New Media
Engage in its dialogue
Read ArticleDigital Strategy and Design
USA Today
Mission Accomplished
Read ArticleInsights
Pushers and Spammers Should Pay
Postage stamps for emails
Read ArticleInsights
How to Compete With Free
It is a lot of work
Read ArticleInsights
Tirekickers & Co. Ltd.
There are three kinds
Read ArticleAbout Us
Web Trend Map 2007
Reactions
Read ArticleInsights
Introducing iPhone Nano & Shuffle
Switch into shuffle mode to call a random dude
Read ArticleDesign
Web Trend Map 2007
All the big players
Read ArticleDesign
Internet 2007 Predictions
Apple, Google, and Co.
Read ArticleDesign
Technorati
Big business with bogus data
Read ArticleDesign
Partner in Astroturfing
Boycott Technorati?
Read ArticleDesign
Web 3.0
You Say You're on a Revolution?
Read ArticleWriting
Good Books Want to be Read...
...and re-read
Read ArticleDesign
Build a Plane and Fly to Sicily
Never underestimate the artist
Read ArticleDesign
The Electronic Gentleman
Inspiration is interactive, respect is reciprocal
Read ArticleDesign
The 100% Easy-2-Read Standard
Don't be lazy
Read ArticleDesign
Read Different
Apple Ads in Japan
Read ArticleDesign
New Athens
The old Greeks brought me here
Read ArticleDesign
Webdesign is 95% Typography
Reactions
Read ArticleDesign
Jakob Nielsen, Time Machine?
An interview with the usability guru
Read ArticleBranding
Coca-Cola and The Matrix
Signals work best if they're bold
Read ArticleInsights
The Interface of a Cheeseburger
Brand = UI
Read ArticleInsights
Web Design is 95% Typography
Text as UI
Read ArticleDesign
Design is How it Works
Deeper beauty
Read ArticleDesign
CI and CSS
Cool stuff
Read ArticleDesign
Why is Simplicity Difficult?
Style is easy, ease is hard
Read ArticleInsights
Internet Consulting
Or the rare art of being clear
Read ArticleDesign
Usability News
The F-Pattern
Read ArticleInsights
Internet Users Visit Only 6 Websites
So what?
Read ArticleDesign
Usability and Branding
Webdesign is Product Design
Read ArticleDesign
Usable Interface Design
Why are Computers not Flying?
Read ArticleDesign
The Right-Side Column
Just Noise?
Read ArticleDesign
Do We Really Need a Site Navigation?
It's not useless, but almost
Read ArticleDesign
How Important is Design on the Web?
Do pretty websites work better than ugly ones?
Read ArticleInsights
Find an Accountant
Startup in Japan II
Read ArticleInsights
The Basics
Starting up in Japan
Read ArticleInsights
What is an Idea and How Much is it Worth?
Form matters
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