NYC Web Designer Who Builds Websites Optimized for Google Search

Custom websites for Brooklyn and NYC businesses that rank on Google and Bing, get cited by ChatGPT and Perplexity, and show up wherever customers are searching. SEO, AEO & GEO built in from day one, not bolted on after.

SEO: Search Engine Optimization

Every site I build is architected for organic search from the start. Technical SEO, keyword-mapped content, schema markup, and Core Web Vitals optimization so your NYC business ranks higher on Google, Bing, and every engine your customers are actually using.

AEO: Answer Engine Optimization

I structure your content, FAQs, and structured data so you appear in Google's featured snippets and voice search results. AEO means your business becomes the direct answer (not just a link) when someone asks a question you can solve.

GEO: Generative Engine Optimization

AI tools like ChatGPT, Perplexity, and Gemini now answer questions directly, sending traffic straight past traditional search results. GEO ensures your business gets cited as a trusted source in those AI-generated answers so you show up even when no one clicks a link.

Custom Web Design & Development

From focused single-page landing sites to full multi-page websites, I design and build responsive, fast, and accessible sites using clean front-end code. Every project includes mobile-first design and a solid technical foundation for long-term Google ranking.

Ready to rank on Google, Bing, ChatGPT and AI search engines?

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Portfolio Case Studies

SEO • AEO • GEO • Schema Markup • Custom Web Design • AI Search Optimization

Case Study 1: How Is The Sargassum?

Top-Ranking Caribbean Sargassum Tracker: SEO, AEO & GEO in Action

⭐ #1 Google Rankings AEO Featured Snippets GEO: Cited by ChatGPT Schema Markup Real-Time Data SEO Content Strategy

Challenge

Tourists and resort operators lacked a reliable, centralized source for real-time sargassum conditions across the Caribbean. Information was scattered, outdated, or anecdotal, leading to frustrated travelers and lost tourism revenue. No existing resource was structured to rank for the high-intent queries travelers were asking on Google, voice search, or AI engines.

How Is The Sargassum website, top-ranking real-time Caribbean sargassum tracker built by Brooklyn web designer Aniela HowIsTheSargassum.com mobile view, AEO and GEO optimized sargassum forecast tool
HowIsTheSargassum.com: top-ranking sargassum conditions tracker across Google, Bing, ChatGPT, and Perplexity

SEO, AEO & GEO Rankings Achieved

HowIsTheSargassum.com ranks at the top of multiple search channels, traditional and AI, for high-intent travel and resort queries:

🔍 Google #1: "how is the sargassum," "sargassum forecast Caribbean," "is there sargassum in Tulum," "Riviera Maya seaweed conditions," consistently ranking in top positions across Google Search.
💬 ChatGPT & Perplexity Cited: The site is cited as a primary source when users ask AI engines about sargassum beach conditions, a direct result of GEO, structured content, and authoritative data.
AEO Featured Snippets: Content is structured to appear as direct answers in Google's featured snippet and People Also Ask boxes, capturing zero-click traffic at the top of search results.
🗣️ Voice Search Ready: FAQ schema and conversational content structure ensure the site answers voice queries on Google Assistant and Siri for sargassum-related questions.
🌐 Bing & Other Engines: Consistent top-page rankings across Bing and DuckDuckGo through technical SEO, fast load times, and structured data implementation.

SEO, AEO & GEO Strategy Applied

Keyword Architecture: Mapped high-volume, high-intent search queries across travel, tourism, and resort planning verticals. Structured content around the exact questions users ask before booking Caribbean vacations.
Schema Markup: Implemented JSON-LD structured data including Dataset, FAQPage, and WebSite schemas, making content machine-readable for both search engines and generative AI models.
AEO Content Structure: Wrote content in a direct question-and-answer format optimized for featured snippets. Every major query is addressed with a concise, factual answer that search engines can extract and display.
GEO Authority Building: Built site authority through real, citable data and external backlinks from tourism and environmental publications, which are the trust signals that cause AI engines to cite a source confidently.
Technical SEO Foundation: Implemented Core Web Vitals optimization, mobile-first responsive design, canonical URLs, and XML sitemap, ensuring crawlability and performance scores that support ranking.
Behavioral & Conversion Design: Used behavioral design patterns to guide visitors toward SunSolSEO.com, demonstrating how SEO and UX strategy work together.

Outcome / Value

HowIsTheSargassum.com is a live proof-of-concept for the power of combined SEO, AEO, and GEO strategy. It ranks in top positions on Google for multiple competitive keywords, is cited by AI search engines like ChatGPT and Perplexity, and appears in featured snippets for high-intent travel queries. The same keyword architecture, schema implementation, and content strategy applied here can be applied to any NYC small business website, making you the answer everywhere your customers are searching.

Case Study 2: Soda Gun Jetter

Product Marketing Website for a Patented Commercial Cleaning System

sodagunjetter.com
B2B Marketing Technical Translation Conversion Optimization Product Storytelling Industrial Product

Challenge

A highly technical B2B cleaning product needed a clear, persuasive digital presence. Bar and restaurant managers were unaware of health risks from dirty soda guns or the unique value of the patented system.

Soda Gun Jetter website screenshot showing commercial cleaning system Soda Gun Jetter mobile view showing product details
Product-focused design highlighting technical specifications and health compliance benefits

My Role & Actions

Translated technical engineering specs and NSF certification details into simple, benefit-driven content.
Structured the narrative around customer pain points (health violations, bad reviews, hygiene issues) to establish relevance before introducing the solution.
Added credibility through digital assets: award badges, customer reviews, demo video, and clear iconography.
Created conversion-optimized pages that guide users from problem → solution → purchase.

Outcome / Value

The site effectively bridges technical detail and business value, helping the product reach non-technical buyers and supporting B2B sales growth.

Case Study 3: Sun Sol SEO

SEO & Reputation Management for Caribbean Luxury Resorts

sunsolseo.com
Niche SEO Strategy AEO Content Structure GEO Authority Building Reputation Management Lead Generation Tourism Industry

Challenge

Luxury resorts in the Riviera Maya face recurring sargassum-related reputation problems. Poor online reviews and search results negatively impact bookings during the season.

Sun Sol SEO website screenshot showing resort reputation management services Sun Sol SEO mobile view showing service offerings
Service-focused website positioning as sargassum reputation management experts for luxury resorts

My Role & Actions

Identified a niche market gap: sargassum-driven reputation issues with no specialized SEO service available.
Positioned the brand as an authoritative expert in both search strategy and crisis reputation management.
Built a service site tailored to tourist search behavior, including keywords like "sargassum in Tulum" and "seaweed season Riviera Maya."
Developed a cohesive offering spanning SEO, content, PR, and monitoring, framed as a turnkey solution for resorts.

Outcome / Value

The website operates as a targeted lead-generation tool for hotels and resorts. It demonstrates niche market understanding, strategic content design, and strong positioning.

Case Study 4: Weitz & Luxenberg

National Plaintiffs' Law Firm Website

weitzlux.com
Legal Compliance Cross-Functional Collaboration Trust Building Technical Excellence Professional Services

Challenge

Orchestrated a complete website redesign for a prominent national law firm, bridging internal stakeholders, partners, attorneys, and compliance with external design and development agencies. The goal was a modern, authoritative site that met strict legal advertising rules while providing clarity for users in stressful situations.

Weitz & Luxenberg law firm website screenshot Weitz & Luxenberg mobile view showing practice areas
Professional, compliant design establishing authority and trust for a national law firm

My Role & Actions

Strategic Liaison: Served as the primary point of contact and project lead between the firm's internal teams and third-party design and development vendors.
Requirements Translation: Conducted stakeholder interviews to define business goals, user needs, and legal compliance rules, then translated these into clear creative briefs and technical specs for agencies.
Cross-Functional QA: Facilitated feedback loops between attorneys, compliance, and vendors to ensure all deliverables met strict standards for accuracy, professionalism, and risk mitigation.
Unified Project Delivery: Oversaw the integration of separate design and development workstreams to ensure a cohesive final product focused on performance, accessibility, and user trust.

Outcome / Value

Successfully delivered a modern, compliant website on time and within scope. This project demonstrates a proven ability to manage complex, multi-stakeholder digital projects, navigate regulated environments, and synthesize disparate inputs into a unified, high-quality user experience.

Skills Demonstrated Across Projects

SEO • AEO • GEO • Schema Markup • Custom Web Design • AI Search Optimization

🔍
SEO Optimization
  • Technical SEO & Core Web Vitals
  • Keyword research & content architecture
  • On-page optimization & internal linking
  • Local SEO for NYC & Brooklyn
  • Google Search Console & Analytics
💡
AEO: Answer Engine Optimization
  • Featured snippet optimization
  • FAQ & People Also Ask targeting
  • Voice search optimization
  • Zero-click search strategy
  • Conversational content structure
🤖
GEO: Generative Engine Optimization
  • AI citation & visibility strategy
  • ChatGPT, Perplexity & Gemini targeting
  • E-E-A-T authority signal building
  • AI-readable content structuring
  • Generative search citation
🏷️
Schema Markup & Structured Data
  • JSON-LD schema implementation
  • LocalBusiness, FAQPage, Person schemas
  • Dataset & WebSite schema
  • Rich results & enhanced SERP features
  • Schema validation & testing
🎨
Web Design & Development
  • Responsive, mobile-first design
  • HTML5, CSS3, JavaScript
  • Performance & page speed optimization
  • Accessibility (WCAG compliance)
  • Custom CMS & ongoing maintenance
📈
Strategy & Business Impact
  • Conversion rate optimization
  • User intent & behavioral analysis
  • Lead generation architecture
  • Content strategy & UX copywriting
  • Analytics & performance reporting

Ready to rank on Google, show up in AI answers, and grow your NYC business?

Let's Build Your NYC Website

About

I build websites that rank on Google, get cited by ChatGPT, and convert visitors into customers.

I'm Aniela, a Brooklyn-based freelance web designer and developer with 15+ years of experience helping NYC small businesses and startups get found online. I design and build custom, responsive websites, and I specialize in making sure those sites actually get seen: on Google, in AI-generated answers, and everywhere your customers are searching.

Search has changed. Google's AI Overviews, ChatGPT, and Perplexity now surface direct answers without users ever clicking through, which means the way a site is built, written, and structured matters more than ever. Every project I take on is designed with that in mind, from the first heading down to the last line of structured data.

I work with restaurants, service businesses, boutiques, agencies, law firms, and startups across Brooklyn, Manhattan, and Queens. Projects range from focused single-page landing sites to full multi-page websites. Everything starts with a free consultation.

Drop me a line at [email protected] or fill out the contact form below. I'd love to hear about your project.

Common Questions

Who is an NYC web designer and developer who builds websites optimized for search?

I'm Aniela, a Brooklyn-based freelance web designer and developer who specializes in building custom NYC websites optimized for search across Google, Bing, ChatGPT, and AI engines. Every project includes technical SEO, keyword architecture, schema markup, and Core Web Vitals optimization so your site ranks higher and faster. This isn't a service I bolt on after the fact. It's the way I build.

Do you optimize for AI search engines like ChatGPT and Perplexity, not just Google?

Yes. Every site I build is optimized for traditional search engines like Google and Bing and for AI-powered engines like ChatGPT, Perplexity, and Google's AI Overviews. Google Search optimization is one layer of a broader strategy that also includes AEO (Answer Engine Optimization) for featured snippets and GEO (Generative Engine Optimization) for AI citations. The goal is to show up everywhere your customers are searching, not just one place.

Why hire a freelance web developer in Brooklyn instead of a big NYC agency?

With a large agency, you're often handed off to a junior team member after the sales call. With me, the person you talk to is the person building your site. You get 15+ years of experience, direct communication, faster turnaround, and competitive pricing, without the overhead. And because SEO-optimized web design is built into every project by default, you're not paying extra for strategy that should have been standard from the start.

Is ANIE.LA a custom web development company in Brooklyn?

Yes. ANIE.LA is a Brooklyn-based custom web development and design practice. Every site is built from scratch in clean, semantic HTML, CSS, and JavaScript , no page builders, no bloated templates. This matters for SEO because clean code is faster, more crawlable, and easier for Google to understand.

What is AEO and why does it matter for my business?

Answer Engine Optimization (AEO) structures your website content so it appears as a direct answer in Google featured snippets, voice search, and AI overviews, the results that show up before any links. For NYC small businesses, this is one of the fastest ways to capture high-intent local search traffic without competing purely on ad spend.

What is GEO: Generative Engine Optimization?

Generative Engine Optimization (GEO) is the practice of making your website a citable, trustworthy source that AI tools like ChatGPT, Perplexity, and Gemini recommend in their responses. It combines E-E-A-T authority signals, structured data, and AI-readable content formatting, all built into every site I deliver.

How much does a custom website cost in NYC?

It depends on scope. I work with NYC small businesses on projects ranging from focused one-page landing sites to full multi-page websites with complete SEO, AEO, and GEO strategy. Every project starts with a free consultation and a detailed proposal, no guesswork, no surprises.

Rank on Google. Get cited by AI. Win in NYC.

Contact me

Ready to rank on Google, get cited by AI, and grow your NYC business? Let's talk.

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