Tilegit
Tilegit Surf Academy — Designing high-conversion websites for an online surf school
Tilegit is a digital surf academy that teaches surfers how to improve their technique through structured online training programs.
As the academy scaled its digital products, the main challenge was building a website capable of converting traffic into students, clearly communicating the value of the courses while supporting the growth of a fully online education business.
Our mission was to design and develop a set of conversion-focused landing pages that could effectively present the training programs and turn visitors into paying students.
Building a digital funnel for online education
Online education businesses rely heavily on their website as the primary acquisition channel. For Tilegit, this meant creating a platform that could combine clear storytelling, trust-building elements, and strong conversion mechanics.
We focused on structuring the website as a high-performance marketing funnel, ensuring that visitors could quickly understand the benefits of the surf training programs and easily take the next step toward enrollment.
Special attention was given to:
- Clear course positioning
- Simplified content hierarchy
- Strong calls to action
- Visual storytelling aligned with the surf lifestyle
The goal was to create a digital experience that not only explains the academy but actively drives conversions and student acquisition.
Optimizing the platform for growth
Beyond the design and development of the acquisition pages, we focused on building a scalable website architecture capable of supporting the academy’s long-term growth.
The platform allows the Tilegit team to manage content, launch new courses, and evolve their digital funnel as the academy expands.
Through improvements in structure, messaging, and user experience, the new website significantly improved the academy’s ability to convert visitors into students.
The result
The new platform helped Tilegit transform its website into a high-conversion acquisition engine, increasing its conversion rate by more than 30%.
By combining conversion-focused UX design, strategic messaging, and a scalable digital architecture, the website now supports the academy’s ability to attract new students and grow its online surf training programs.
Scope of work
- UX & UI Design
- Conversion-focused Website Design
- Web Development
- Landing Pages for Online Courses
- Digital Funnel Optimization
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