In a travel industry reignited by post-pandemic wanderlust, VILLAGE INC. has captured attention by transforming overlooked spaces — abandoned schools, unused ski resorts, deserted train stations, and remote lands — into thriving camping destinations. What started as a single campsite has evolved into a national network of collaborations with top corporations and local governments, having a business model that works with public and private sectors. We spoke with President and CEO Kazunori Hashimura to learn more about his vision.