Hi, I’m Magnus.
Angel Investor & Founder.
I co-founded 🚀 WooCommerce, which was acquired by Automattic in 2015, and I’m now an 😇 angel investor with Sprettert.
At heart, I’m a family man from Stavanger, Norway 🇳🇴. When I’m not spending time with my loved ones, you’ll find me on the golf course 🏌🏻 or documenting my fly-fishing adventures 🎣 on video.
My superpowers
Angel Investing 😇
I identify promising startups and provide guidance to unlock their growth potential and maximize returns.
Entrepreneurial Leadership 🚀
I build and support innovative ventures, creating value and fostering success from the ground up.
Outdoor Adventure 🎣
I embrace challenges in nature, from fishing in Alaska to exploring new landscapes, with passion and resilience.
Digital Expertise 🖥️
I manage and optimize web platforms, delivering seamless and effective online experiences.
Angel Investing
I’m an angel investor with Sprettert, an informal group of investors from Stavanger that invest in early stage startups primarily in Norway 🇳🇴. I’m committed to helping startups with both capital and knowledge from my own entrepreneurial experience with WooCommerce.
💼 27 active startups
💰 10 exits / inactive ventures
📍 Focused on early-stage Norwegian startups
Active Ventures 🚀
| Alba | Botanist | Counting Hero |
| Justify | Installer | Reprice |
| Tillit | Intoto | PaleBlue |
| Auk 🚀 | Zendera | Klingit |
| Campio | Nivel | Pickr |
| Heimdall Power | Enin | Zelo |
| Zoaring | Aivero | Conta 🚀 |
| Bikefinder | 1X 🚀 | Elanovations |
| Barde | Insert Logic | Foovi |
Past Ventures 💰💀
| Höylytt 💀 | ClevAir 💀 | Flowmotion 💀 |
| Field 💀 | Zaptec 💰 | Futurehome 💰 |
| Assitech 💰 | Snapmed 💰 | Elveguiden 💰 |
| Vimana Snow 💀 |
Venture Funds 💼
| Nordic Web Ventures Fund I, II & III | StartupLab Founders Fund IV, V | Alliance Venture Delta |
| Long Ecommerce Ventures Fund II | Sondo |
Latest Fishing Video 🎣
WooCommerce
In 2007, I teamed up with 🇿🇦 Adii and 🇿🇦 Mark to design and build premium WordPress themes. The following year, we founded WooThemes and became a leading supplier of WordPress themes and plugins. 🇳🇴🇿🇦🔥
In 2011, we released our most successful product to date: WooCommerce, an open source eCommerce plugin for WordPress. WooCommerce quickly gained popularity and we saw rapid growth in our user base.
WooCommerce
The world’s most popular eCommerce platform.
WooThemes
A pioneering WordPress premium theme provider.
In 2015, we were acquired by 🇺🇸 Automattic, the company behind WordPress.com and others. Founded by Matt Mullenweg in 2006, Automattic is a leader in the WordPress community.
Before being acquired, WooThemes was a distributed team of 🧑💻 55 people all working remotely from over 🌍 16 countries. Today, as part of Automattic, the Woo team has grown to over 200 people. We continue to develop and support WooCommerce, making it one of the fastest growing open source eCommerce platforms in the world.
Blog
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As someone who works remotely at WooCommerce and Automattic, I get a lot of questions about the tools that we use to stay productive and connected. Recently, Beau wrote an extensive post about the tools we use for remote work, which does a great job of summarizing our setup. In his post, Beau covers everything
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In late August I spent a few days at Grindal Salmon Lodge on the Orkla River in Trøndelag, Norway. The water levels were low, but fishing was still excellent — a mix of sunny afternoons, misty mornings, and plenty of action on the river. Grindal Lodge is a cozy spot with great company, local food,
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Our latest fishing trip to Suldal was one for the books! We spent time at Fossen and Øvre Høse in July, and then returned to Øvre Høse in September. Each session brought its own set of experiences, challenges, and of course, some fantastic catches. In July, we fished both Fossen and Øvre Høse, and the
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This summer, I had the chance to fish the Togiak River in Alaska for six days, and I captured the experience in a video that showcases both the challenges and the beauty of this incredible location. Our base for the trip was the Togiak River Lodge, a cozy spot on the riverbank that served as