OptinMonster’s cover photo
OptinMonster

OptinMonster

Technology, Information and Internet

Anywhere, World 2,930 followers

Instantly grow your email list, get more leads and increase sales with the #1 conversion optimization tool around.

About us

OptinMonster is a robust customer acquisition and lead-generation application that allows you to create highly effective optin forms that are guaranteed to maximize your growth. Over 70% of visitors who abandon your website will never return, and most websites capture less than 1 email for every 200 visitors. That’s a lot of marketing dollars and effort going to waste. OptinMonster allows you to convert your abandoning website visitors into subscribers and customers. Here are some of the features that make OptinMonster the most robust customer acquisition and lead generation software for marketers. - OptinMonster Form Builder: Create beautiful lead capture forms without hiring a developer. - Various form types (popups, fullscreen welcome gates, and interstitials, floating header and footer bar, scroll-triggered slide-in boxes, inline content form, and more. - Exit-intent technology: Detect user behavior and prompt them with a targeted campaign at the precise moment they are about to leave. - Page-level targeting: Show targeted messages on specific pages or categories to build a hyper-targeted and segmented email list. - A/B testing: Test different designs, headlines, content, and see what works. A/B test your ideas to increase conversions. - Conversion Analytics: Get the stats that matter and take action. See which optin forms are performing the best and improve accordingly. - Integrate with your favorite email marketing apps like Mailchimp, AWeber, Infusionsoft, Hubspot, Marketo, GetResponse, Constant Contact, MailPoet, Campaign Monitor, iContact, MadMimi, FeedBlitz, ActiveCampaign, SendinBlue, Pardot, Customer.io, TotalSend, Emma, MailerLite, ConverKit, GetDrip, and more. Try OptinMonster Today!

Website
https://optinmonster.com
Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
Anywhere, World
Type
Privately Held
Founded
2013
Specialties
Lead Generation, Conversion Optimization, WordPress, Email Marketing, SaaS, and Marketing Automation

Products

Locations

Employees at OptinMonster

Updates

  • Your traffic isn't the problem. Your lack of urgency is. Most founders bleed money because they let visitors "think about it." Here's the hard truth: if you give buyers infinite time to decide, they'll take infinite time and then bounce. Open-ended offers kill conversions. The fix? Forced decision-making. The top 1% of stores aren't running fake urgency tactics. They're using strategic, time-sensitive deadlines that turn hesitation into action. Here's the playbook: 🛒 The Cart Saver Catch visitors the moment they try to leave with items in their cart. Hit them with an Exit-Intent® offer and a 5-minute window to claim it. Cart abandonment drops fast. 📈 The AOV Multiplier Right before checkout, offer a time-limited cross-sell or tiered discount. Push them to add more before the clock runs out. Cracku used this exact framework and saw a 300% lift in conversions. The pattern is simple: → Clear deadline → Real consequence → Immediate action Hesitation is the enemy of revenue. Make the clock tick. #ConversionRateOptimization #EcommerceGrowth #LeadGeneration #MarketingPsychology #OptinMonster

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +2
  • Most marketers treat every visitor the same. That's why 98% of them leave without converting. Here's what works: show different campaigns based on what page someone's viewing. Someone on your pricing page? Hit them with a limited-time discount. Reading a blog post about email marketing? Offer your email course. Browsing product pages? Show related items or free shipping. This isn't complicated. It's just smart targeting. We've seen conversion rates jump 300%+ when businesses match their message to the visitor's intent. Because you're giving people what they actually need, when they need it. Not the same generic popup everyone sees. The tech exists. Most people just aren't using it. What's stopping you from personalizing your site experience based on where visitors are browsing?

  • Most websites lose 70% of their visitors without capturing a single lead. Here is the 3-step framework to recover 21% of them immediately. Scott Wyden Imagery used this exact strategy to recover 21% of abandoned carts. It comes down to one specific technology: Exit-Intent®. Here is how it works: 1. Behavior Detection Don't spam users the second they land. Wait. Use technology that detects precise mouse movement towards the browser bar. On mobile, it detects a rapid scroll-up. You capture them at the exact moment they decide to leave. 2. Contextual Offers Generic "Sign Up" forms fail. You need to match the offer to the specific page intent: * Checkout Page → Offer a discount or free shipping to recover the cart. * Blog Post → Offer a lead magnet or case study to grow the list. * Pricing Page → Offer a chat with support to answer last-minute objections. 3. The Compound Effect This isn't just about saving one sale. It’s about revenue density. Mitch Smith at Shockbyte doubled his sales conversion rate by implementing this. Why? Because keeping a visitor is significantly cheaper than acquiring a new one. Stop letting your traffic leak. Capture it. #ConversionRateOptimization #LeadGeneration #EcommerceGrowth #MarketingStrategy #SaaS

    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
    • No alternative text description for this image
      +3
  • A quick one for agencies running OptinMonster campaigns for multiple clients. Sub-Accounts let you give each client Viewer access — they can check in on their campaigns, see results, and monitor what's running. They can't edit, publish, or see any other client's data. Your team gets Author or Manager access depending on their role. Managers can publish and manage campaigns. Authors can build but need approval to go live. Everything is scoped by website and folder assignment. Client A sees Client A's campaigns. Period. Activity logs give you a full audit trail if anyone needs to know who changed what. This is already available if you're on a Pro plan or higher — and the setup takes about 2 minutes per person. https://lnkd.in/gdDkHBc7 #AgencyLife #DigitalMarketing #ClientManagement #LeadGeneration #OptinMonster

  • You wouldn't give the intern the keys to your new car, so why are you giving them the keys to your lead generation kingdom? That's what Sub-Accounts are for. They sound like a restriction, but they're actually a built-in QA step - especially the Author role. Authors build campaigns. Managers or Admins review and publish them. Nothing goes live without a second set of eyes. For agencies, this means your junior team members can draft campaigns without risk. For marketing teams, it means there's always a checkpoint before something hits your website. Combine this with website and folder scoping — so each person only sees the campaigns relevant to their work — and you've got a team access system that mirrors how most organizations actually operate. Available on Pro plan and higher. https://lnkd.in/gVB5v_DV #MarketingTeam #CampaignManagement #B2B #ConversionRate #OptinMonster

  • If your Beehiiv newsletter isn't growing fast enough, the problem probably isn't your writing. It's timing. Static signup forms just sit there waiting. Most visitors read your content and leave without ever seeing them. That's why the average site converts only 1-2% of traffic into subscribers. OptinMonster's new Beehiiv integration lets you ask for the subscription at the exact moment someone's most likely to say yes. Three ways I'd use this right away: Exit-Intent® popups: You catch visitors right before they bounce. They already decided to leave, so you have nothing to lose. Show them a compelling offer (free guide, checklist, whatever makes sense) and you'll convert some of them. Content-based tagging: Show different campaigns depending on what page they're reading. Someone on your finance posts gets tagged "Finance_Interest." Someone on productivity content gets "Productivity_Interest." Now your Beehiiv welcome sequence can speak directly to what they care about. Gamification: A Spin-a-Wheel campaign converts better than a standard form because people actually want to interact with it. You still get the email address, and you can tag them based on what they won. The integration is simple. Connect through API, pick your Publication, add tags, and you're running. When 98% of your traffic disappears without subscribing, you need better conversion tools. This gives you that without making you rebuild your whole newsletter setup.

    • No alternative text description for this image
  • Our friend David Bisset at WP Charitable is doing a livestream RIGHT NOW at https://lnkd.in/eAncxt2i just for non-profits sharing quick-win tactics, and expert advice that can fuel your work to make an even bigger difference... plus proven wins from other non-profits that you can use to change the world. - Winning Strategies You Can Copy - Tools for Non-Profits (including HUGE discounts) - Free Resources & Guides including the Ultimate Fundraising Toolkit! - Free Workshops all day long! Donation Page Rehab: 3 Quick Fixes 12:45 PM ET You did the hard work: you got a potential donor to click "Give Now." But if your donation page is clunky, confusing, or asks for too much info, you are losing them in the final seconds. In this session, we perform a live "autopsy" on a bad donation page. We'll identify the three biggest leaks - including the "Redirect Trap" and the "Data Greed" mistake - and show you how to fix them in minutes using Charitable to instantly boost your conversion rate. Design for Dollars: Choosing a Theme 2:00 PM ET Not all WordPress themes are created equal. You might have the most beautiful website in the world, but if your "Donate" button disappears when a user scrolls, you are losing money. In this session, we reveal our top picks from our popular "Best Non-Profit Themes of 2025" guide. We'll teach you the 3 Design Commandments (like the Sticky Header rule) and show you exactly which themes - from Astra to SeedProd - pass the test and integrate seamlessly with Charitable. The 48-Hour Follow-Up: Turning Today's Donors into Lifelong Supporters 4:30 PM ET Giving Tuesday brings a surge of donations, but the real work begins in the 48 hours after. In this workshop, we'll show you how to craft personalized follow-up emails and messaging strategies that transform one-time donors into committed, long-term supporters. Learn the art of donor stewardship through customized communication that makes each donor feel valued and connected to your mission. The Trust Factor: 7 Ways to Use Social Proof 5:45 PM ET When a potential donor lands on your page, they are subconsciously asking one question: "Is this legitimate?" If your website looks like a ghost town, they will leave. In this strategy session, we cover 7 specific types of social proof - from real-time activity popups to the "wisdom of the crowd" - that answer that question instantly. We'll also share the specific plugins (like DonorTrust and Smash Balloon) that automate this credibility for you. And more!

Affiliated pages

Similar pages

Browse jobs