Powerade has unveiled a new global campaign ahead of the 2024 Summer Olympics featuring U.S. Olympian Simone Biles and other athletes competing in Paris 2024. Rooted in Powerade’s ambition of supporting athletes’ mental and physical wellbeing, "The Vault” was inspired by the human experience of navigating life's challenges and triumphs. The campaign takes viewers on an emotional journey alongside Biles as she confronts the pressures and expectations of being a professional athlete. The film culminates on a young admirer looking on from the stands, inspired by Biles’ determination.
