In a world full of paid praise and sponsored positivity, it’s increasingly difficult to know who and what to trust. Dove has long stood for what’s real, and continuing that commitment, the brand is putting its reputation directly in the hands of some of the toughest—and most honest—critics on the internet: Reddit. So confident in the performance of its most-awarded hair mask of 2025, Dove invited this online community to review the Dove Intensive Repair 10-in-1 Serum Mask, promising to publish their feedback unfiltered and unscripted—even if it was negative.
